AT&T removes high-speed data throttling from its unlimited plan

AT&T has improved its $85 per month Unlimited Elite deal, saying subscribers will no longer see speeds slow after reaching 100 GB per month. The data package for hotspots will also get bigger, to 40 from 30 GB per month, and customers will in addition get 4K video streaming, from a maximum of 1080p. The new features will start this week.

The telco, said in a statement, that it is adding a few more benefits to its $85-per-month top-tier unlimited plan at no added cost. Unlimited Elite subscribers will now truly have access to unlimited high-speed data and will no longer be subject to deprioritization after hitting 100GB of data per month.

Customers will also get a bump from 30GB of monthly hotspot data up to 40GB as well as up to 4K video streaming — boosted from a maximum of 1080p. The new plan features will be added automatically for all current subscribers starting this week.

T-Mobile did more or less the same thing earlier this year, while AT&T’s Unlimited Elite now matches T-Mobile’s Magenta Max nearly feature-by-feature.

Both start at $85 per line (including autopay discounts) and include the same 40GB hotspot data, 4K streaming, and (actually) unlimited high-speed data plan features. AT&T includes HBO Max on its plan whereas T-Mobile offers Netflix, but otherwise, they’re broadly similar. The “Un-carrier” T-Mobile is looking an awful lot like a regular carrier these days.

In addition, AT&T said that customers love Unlimited Elite, so “we’re making our best wireless plan even better.”

It added: “Starting this week, your unlimited high-speed data can’t slow down based on how much you use. But we’re not stopping there in giving our customers more. With many continuing to connect remotely, we’re also increasing the mobile hotspot data allowance, and upping the video resolution to 4K Ultra High Definition. And we’re automatically adding it all at no cost to you.”

Regarding AT&T’s ActiveArmor security built-in, especially that security concerns matters the most to customers as well as being protected. Whether Elite customers are using their phone to make calls or surf the web, they’ll be automatically protected with 24/7 network security features including automatic fraud call blocking and suspected spam risk alerts.

On top of that, they can download the free AT&T Mobile Security app to enable ActiveArmor advanced security features like identity monitoring, safe browsing and more.1