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Crypto.com buys naming writes to L.A.’s Staples Center

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The Staples Center, which is considered the home of the Los Angeles Lakers and other sports teams, reported on Tuesday that it will rebrand as Crypto.com Arena, a cryptocurrency platform based in Singapore.

As such, the new logo will be revealed during the Brooklyn Nets’ game with the Lakers on Christmas Day.

Crypto.com CEO Kris Marszalek told the LA Times, “In the next few years, people will look back at this moment as the moment when crypto crossed the chasm into the mainstream.”

“This is just such a brilliant move from the guys at [venue owner] AEG, because the next decade belongs to crypto,” he stressed.

“We’re very excited about partnering with AEG and investing long term in this city, starting with Crypto.com Arena in the heart of downtown, and using our platform in new and creative ways so that cryptocurrency can power the future of world class sports, entertainment and technology for fans in LA and around the world,” he noted.

Crypto.com is based in Singapore and offers a Visa rewards debit card that can be used with cryptocurrencies deposited in users’ accounts after being traded on its exchange, in addition to providing other crypto services like NFTs and its own token.

Staples Center said in a statement that “This partnership, brokered by AEG Global Partnerships, places the Crypto.com brand at the center of some of the biggest and most important sports and live entertainment moments set to take place over the course of the next two decades.”

It also emphasizes the importance of the rapidly growing influence and widespread adoption of Crypto.com’s cryptocurrency platform and NFT marketplace worldwide.

The company has ventured into sports sponsorship before, including a $100 million deal with Formula 1 earlier this year and various partnerships with teams including Paris Saint-Germain, the Philadelphia 76ers, and the Montreal Canadiens.

However, the NBA got into the blockchain technology arena, having partnered with Dapper Labs to launch the Top Shot trading card platform, one of the most mainstream implementations of NFTs to date. In addition, the Miami Heat’s home American Airlines Arena was renamed after crypto exchange FTX.

Crypto.com recently partnered with Matt Damon on its first global campaign to formally introduce the platform to users.

Journalist for 8 years in print media, with a bachelor degree in Political Science and International Affairs. Masters in Media communications.

Cryptocurrency

Coinbase adds tax center to platforms to report crypto taxes

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Famous cryptocurrency exchange, Coinbase, uncovered plans to add its latest tax center on its platforms to assist U.S.-based customers in figuring out how much taxes they owe the IRS from their cryptocurrency transactions.

When tax day comes, the section will assemble every transaction made and put them all together into one space to facilitate their taxes.

While we might consider some of the leading cryptocurrencies on the market, such as Bitcoin and Ethereum, with the same monetary value as fiat money, the Internal Revenue Service (IRS) considers these decentralized assets as property with monetary value according to the federal agency’s FAQ.

Meaning, to the IRS, any type of cryptocurrency transaction will be considered as capital gains and losses and will be reported as such. In parallel, this also means keeping a record of the asset’s value when bought and sold throughout time.

Coinbase perceives that its new section will reveal “a personalized summary of [a customer’s] taxable activity on Coinbase, broken out over time by realized gains/losses and miscellaneous income.”

Then, this data can be shared with an accountant specializing in cryptocurrency and taxes or can even be implemented into tax software, such as TurboTax. Coinbase also accentuated that in case users were transferring crypto to external exchanges, wallets, or other decentralized finance (DeFi) services, users will also be able to receive tax reports covering an estimate of 3,000 transactions with CoinTracker, for free.

Customers can access the cryptocurrency exchange’s tax section from their account’s profile icon at the top right-hand corner of the interface. Once the “Taxes” shows on the menu item, users can access it and receive reports.

As for the application, users can access the Taxes section from the “Profile & Settings” menu – accessed from the top left of the application’s interface. Moreover, Coinbase is in the works to deliver written guidelines and assistance videos in the upcoming weeks to elaborate on how cryptocurrency and digital assets taxes works.

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Swiss National Bank against issuing retail central bank digital currency

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The Swiss National Bank does not see any overall benefit from issuing a central bank digital currency (CBDC) to be used by the general public and used in day to day transactions, governing board member Andrea Maechler said on Tuesday.

“We believe the risks outweigh the benefits,” Maechler told a financial conference held in Frankfurt, saying a retail CBDC meant central banks taking on the risks carried by the private sector and increased the risk of bank runs.

There also needed to be a balance struck between safeguarding privacy and the potential misuse of retail CBDCs in criminal activity, Maechler said.

Financial inclusion was also not a sufficient argument for CBDCs in Switzerland, Maechler said, with almost 100% of the country’s working population having access to bank accounts, while cash was still widely used.

“This does not mean the SNB is not interested in CBDC, but our focus is to look at the role that wholesale CBDCs could play,” Maechler said, referring to their use in transactions between financial institutions like banks.

The SNB last week said it has successfully used digital currency to settle transactions involving five commercial banks, and has also looked into how the technology can be used to improve cross-border payments..

Still, Maechler remained cautious.

“None of these projects are an indication that the SNB is ready to issue a wholesale CBDC,” she said.


ZURICH (Reuters)

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Singapore bank issues guidelines to discourage crypto trading by public

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The Monetary Authority of Singapore (MAS) on Monday issued guidelines that limit cryptocurrency trading service providers from promoting their services to the general public, as part of a bid to shield retail investors from potential risks.

Singapore is a popular location for cryptocurrency companies due to a comparatively clear regulatory and operating environment and is among the forerunners globally in developing a formal licensing framework.

But the city-state’s authorities have repeatedly warned that trading in digital payment tokens (DPT), or cryptocurrency, is highly risky and not suitable for the general public, as they are subject to sharp speculative swings.

The new guidelines clarify the expectations of MAS that companies should not engage in marketing or advertising of DPT services in public areas in Singapore or through the engagement of third parties, such as social media influencers, to promote DPT services to the general public.

They can only market or advertise on their own corporate websites, mobile applications or official social media accounts.

“MAS strongly encourages the development of blockchain technology and innovative application of crypto tokens in value-adding use cases,” Loo Siew Yee, MAS Assistant Managing Director (Policy, Payments and Financial Crime), said in a statement.

“But the trading of cryptocurrencies is highly risky and not suitable for the general public. DPT service providers should therefore not portray the trading of DPTs in a manner that trivialises the high risks of trading in DPTs, nor engage in marketing activities that target the general public.”


SINGAPORE (Reuters)

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