Financial services have always been the nervous system of the global economy, a critical system that must always provide effective and equitable services for social cohesion and enhanced development.
While advancements in the Fintech industry have grown tenfold, the legacy 20th century business models in finance have grown out-of-date, with many not even adapting to the fundamental paradigm shift – technological, institutional, and societal – ushered in by the monumental transition from an Industrial to an Information Age.
As such, these business models need to be reshaped to better serve the needs of the market and keep up with the ever-changing technological tides.
The current buzz around Fintech right now is embedded finance, which, according to UK-based venture investment firm Anthemis, is predicting a market-wide revenue of almost $7 trillion in the next decade.
What is embedded finance?
Embedded finance is the integration of financial services within a non-financial app, website or platform. The biggest and easiest example of this is done via ride-hailing apps; when a customer pays for a ride at the end of the journey directly on the ride-share company’s app, they are using embedded banking.
They do not need to fumble with cash or hand their payment card to the driver. In fact, they don’t even need to say a word to the driver at all. They can simply exit the vehicle and finish up the transaction on their phone.
The same can be applied to Amazon loans, Apple Cards, booking a parking space directly from the Google Maps app, and Shopify merchant accounts.
How it works
Embedded finance can take on many shapes and forms, but traditionally fall into three categories:
- The transfer of value in space: This category includes payment processing and traditional bank products such as savings and checking accounts.
- The transfer of value in time: This category includes investments as well as loans and other forms of financing.
- Managing risk: This category includes insurance and other products that provide some layer of protection against risks.
All of these can be integrated into non-financial services and platforms delivered on the Internet. The difference between embedded finance and different forms of integration is that it paves the way for cross-industry integration.
This can be seen via the popular rise of digital wallets, in which a person stores their payment card information on the app. The credit or debit cards are issued by a traditional bank.
From there, customers can use the app to pay for purchases in brick-and-mortar stores, online payments, as well as the ability to transfer money to other users of the app without having to type in their bank account or credit card information each time.
Thus, the versatility of embedded finance can be a widely impactful tool for businesses to open various revenue streams, as it allows all sectors to become more Internet-enabled ultimately leading to be “finance-enabled.”
What’s on the horizon?
Previously, organizations who wanted to integrate financial services within their business models had to deal with massive heaps of operational coordination and technological plumbing in the background.
As Banking-as-as-Service (BaaS) is on the rise, technology-driven suppliers that underpin the infrastructure of banking is also meeting it upwards in parallel for both financial services and non-financial companies.
“While embedded finance is still a nascent field, we expect many more use cases to come. It’s a great opportunity for selected start-ups, SMEs and large corporates to create more client value, while capturing new revenue lines,” the report by Anthemis said.
This gives embedded finance companies an edge due to their ability to streamline operational capabilities through distribution, data, and resources, which in turn, provides a major boost to the worldwide startup ecosystem.
Buy now pay later services to reach $995 Bn globally in 2026
Commerce has come a long way in the 21st century; it has evolved from the simple act of exchanging banknotes for goods, to the current digital age where you can make transactions by a digital currency mined by someone on the other side of the planet.
Commerce transformed into eCommerce, and with it came a plethora of strategies, payment methods, and gateways that can give you the option to pay at your convenience based on your preferences.
As such, technology took financial services and procedures to the digital realm, and then birthing the popular eCommerce strategy of Buy Now Pay Later, that many have found to be go-to method of payment when online shopping.
A new study from Juniper Research has found that spending via buy now pay later services, which are integrated within eCommerce checkout options, including fixed instalment plans and flexible credit accounts, will reach $995 billion in 2026, from $266 billion in 2021.
This 274 percent growth will be fueled by a greater appetite from users for credit to spread costs, particularly in the wake of the pandemic, which has put extreme pressure on user finances.
The research identified that, while regulations will inevitably place restrictions on services, such as limiting charges or enforcing affordability checks, these changes will not diminish the appeal or growth of the platforms; merely placing them on a more secure footing.
The report recommends that vendors focus on improving the transparency and use of credit assessment and reporting now to minimize future disruption.
Buy Now Pay Later a go-to eCommerce
The new research, Buy Now Pay Later: Vendor Strategies, Regulatory Frameworks & Market Forecasts 2021-2026, found that, by 2026, buy now pay later services will account for over 24 percent of global eCommerce transactions for physical goods by value, from just 9% in 2021.
“As a tool to split the cost for users, buy now pay later is ideally suited for high-cost items, as it enables users to seamlessly split large costs into smaller, more manageable payments. By 2026, these platforms will increasingly become the norm for lower-cost purchases as well; driven by user demand and eCommerce platform integrations,” Research co-author Damla Sat explained.
Buy Now Pay Later to reach 1.5 billion in 2026
The research also found that the global number of buy now pay later users will exceed 1.5 billion in 2026, from 340 million in 2021.
In turn, the report recommends that eCommerce merchants must integrate buy now pay later services immediately, or risk losing transactions to other payment platforms which offer preferable payment options.
SoftBank invests $60m in Malaysian digital marketing business
SoftBank and Axiata Group announced Tuesday an investment of $60 million by the Japanese company in ADA, a digital analytics, artificial intelligence (AI), and marketing company in the Malaysian telecom’s conglomerate.
The investment is aimed at expanding and speeding ADA’s analytics, data and AI digital marketing business in Asia, Axiata and SoftBank said in a joint statement. ADA currently serves 1,300 customers in the region.
In addition, Daichi Nozaki, SoftBank Vice President and Head of the Enterprise Business Unit’s Global Business Division, will join the ADA board in mid-May 2021.
SoftBank Corp. Representative Director and Chairman Ken Miyauchi said the ADA investment enables his company to embark on its “Beyond Japan” business strategy.
“We will utilize ADA’s know-how in data and AI, and its support structures,” Miyauchi told a virtual news conference. “And by closely collaborating with ADA, I’m confident we can propose new digital marketing solutions to companies in Asia and help support their digital transformation.”
The investment is also in line with SoftBank’s growth strategy announced during its initial public offering in 2018, he said.
With the investment, SoftBank will hold a 23.07 percent stake in ADA, which has a valuation of 1.07 billion ringgit ($260 million). Axiata Digital Services remains ADA’s majority shareholder at 63.47 percent.
Japan’s Sumitomo owns a 13.46 percent stake.
Also, Axiata Group President and CEO Izzaddin Idris said both Axiata and SoftBank discovered they have common ground, and that ADA could fit well with some of SoftBank’s existing businesses.
ADA aims for a $2 billion valuation in the next five years across Southeast Asia.
“We have no immediate plans to spin off ADA via a public listing,” Izzaddin said. “Listings are to raise capital, but ADA is already raising capital without listing,” he added.
ADA CEO Srinivas Gattamneni said the $60 million investment would be used to develop a big data platform and AI models focused on digital marketing and the automation of content creation for the advertising industry.
Miyauchi said SoftBank sees tremendous potential in digital marketing, digital communication, digital automation and security services — with digital marketing in Asia as a promising growth area.
The latest advertising statistics show that as of January 2021, there were 5.22 billion unique mobile phone users in the world, as DataReportal noted. This makes up 66.6 percent of the total global population.
It also marks a 1.8 percent year-over-year increase from January 2020. In this one year, the world gained 93 million more mobile phone users. If these digital marketing statistics continue to trend, we’ll be seeing even more mobile phone users over the coming years.
MTN Rwanda launches mobile money FinTech services
MTN Rwanda announced late last week the launch of a FinTech subsidiary called Mobile Money Rwanda LTTD, to provide and manage mobile money services throughout the country.
The announcement – which was made as the operator received approval from National Bank of Rwanda to launch the FinTech service – also places Chantal Kagame as its Chief Executive Officer to drive business development, strategy, innovation, and day to day operations of the company.
According to a statement by the South African courier, the setting up of Mobile Money Rwanda Ltd is in line with MTN Rwanda’s strategy to lead digital solutions while contributing to the national economic strategy on enhancing cashless transactions that offer convenience and security to all Rwandans.
“We are very glad to announce the establishment of Mobile Money Rwanda Ltd as a wholly owned subsidiary of MTN Rwanda. One of the key pillars in our strategy is to establish platforms that our customers find valuable. This restructure will ensure that the Mobile Money business remains agile, well poised for future growth and accelerated innovation. Mobile Money has matured over the last ten years in Rwanda, and this marks a pivotal milestone in our journey toward a cashless economy,” MTN Rwanda CEO, Mitwa Ng’ambi said in a statement when speaking about the new standalone firm.
In parallel, Kagame highlighted the company’s commitment to enhance the MoMo user experience and keep innovating products and services aligned with their digital ambition.
“The transition process to a standalone business has now kicked off and we look forward to cementing Mobile Money Rwanda Ltd as a key FinTech player in the Rwandan market,” she added.
The South African-based telco already provides FinTech services under the name of MoMo, a service that has been in operation since 2010. According to figures by the company, MTN currently boasts about six million subscribers.
MTN claims the largest market and value share in the increasingly competitive telecoms sector of Rwanda.
The announcement comes in line with MTN’s ambition to expand within the large African market, as the courier placed a bid to receive an operating license in Ethiopia, as the country looks to liberalize its telecoms sector and digitize its economy.
Prior to Chantal’s appointment, she held the role of Chief Business and Corporate Affairs Officer since she joined MTN in 2018. She is a senior Telecom Executive with over 19 years of experience in Multinational Telecommunications.
She has a track record of excellent achievement in areas of Executive Leadership, Sales and Distribution, Mobile Financial Services, Strategy Development and Execution, Corporate Affairs and Credit Management.
Prior to joining MTN Rwanda, Chantal was the Deputy CEO/COO at Tigo Rwanda for 3 years and Head of Sales, Distribution and Corporate Affairs at the same company from 2011 to 2015.
The establishment of Mobile Money Rwanda Ltd does not in any way affect nor change the delivery of services to current Mobile Money customers. Mobile Money customers will continue to enjoy access to the wide range of MoMo products and services, the over 30,000 Mobile Money agents and 60,000 MoMoPay merchants across the country.
MTN foresees an even brighter future to further expand and deepen its offerings to the public in line with Rwanda’s vision to become a fully cashless economy.
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