Etisalat introduce Business Edge, a platform aimed at SMBs

In an ambitious move, Etisalat have recently announced the launch and deployment of their new platform Business Edge. Etisalat claim that, Business Edge is an extensive and robust solution that offers a vast range of services, that directly target Small and Medium business (SMB) customers.

The collaboration and communication from Business Edge enables SMBs to securely connect to customers in a measurable way, allowing both customers and employees to talk together, video conference and share documents, using Etisalat’s hi-tech and unified, cloud-based communication service.

The launch of Etisalat’s Business Edge is particularly important now, given the current need for many employees to work from home or work remotely amidst the current coronavirus pandemic. Business Edge not only offers smart internet connectivity but also secures a customer’s office environment by providing them with next generation cloud firewall, cloud-based video surveillance, and advanced end point security for Android and PC devices.

Business Edge platform gives customers access to a full set of comprehensive solutions that they may need to perform business, offering software applications to run their business online, supported by customer insights and deep analytics. Business Edge gives SMBs access to a robust suite of state-of-the-art solutions that will enable the digitalization of existing business models and work flows.

Group Chief Business Officer of Etisalat, Salvador Anglada, has stated that current pressing times fully demand that businesses are ready to securely work and collaborate remotely. He added that, “businesses also require the need to adapt to dynamic business conditions. SMBs using Business Edge are able to substantially decrease upfront investment costs all while having access to top services that will help them manage their business according to their needs, in a simple ‘pay as you go’ system”.