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Richard Brandon, VP of Marketing at RtBrick

Inside Telecom Staff

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Richard Brandon - InsideTelecom Interview

RtBrick has recently announced the availability of its Broadband Network Gateway (BNG) software. RtBrick’s BNG is the first use-case for its FullStack routing software, which runs on merchant-silicon hardware, transforming it into carrier IP/MPLS infrastructure.

Mr. Richard Brandon, VP of Marketing at RtBrick talks us through their new software for disaggregated networks.

Tell us about your network architecture, what are the main features?

Unlike traditional network equipment, our architecture uses a ‘disaggregated’ system, which in simple terms means, our network software is independent from its underlying hardware. For many years the only way to deliver the levels of throughput required by the Internet was to build monolithic routing systems using custom silicon and optimize the software around it. But our architecture uses a ‘cloud-native’ approach, with software running on off-the-shelf low-cost hardware.

What are the benefits of the Broadband Network Gateway?

Because our BNG (Broadband Network Gateway) can run on off-the-shelf hardware, per port costs are a fraction of those of traditional systems. A choice of software suppliers will make it faster for operators to deliver new features and services. And open standards and Web2.0 tools make the whole system easier to automate and to operate at larger scale without increasing staff.

Tell us about the switch from traditional broadband networking to Cloud Networks.

Any hardware changes?

The shift toward a cloud-native approach is probably the biggest change we’ve seen in carrier networks since the arrival of the Internet. In terms of the hardware, this is due to adoption of merchant silicon. Silicon vendors now have the equivalent capabilities on their high-volume, low-cost networking chips that the traditional system vendors use on the line cards in their systems.

This merchant silicon is being used to build a new category of powerful low-cost ‘bare-metal’ switches, often constructed on the same outsourced assembly lines that manufacture the traditional vendors’ router systems.

Do customers need to shift anything in their usage of services?

For end-users, the change in service infrastructure should be transparent – other than new services that are developed faster and cost less.

And how can companies make the switch seamless?

There are many benefits of a cloud-native approach, but they will require the adoption of new skills and Web 2.0 tools. Most of the carriers we speak to are already committed to this journey.

Can you see telcos releasing services and software similar to Facebook, Google and Netflix in the future?

Telcos will have the flexibility to deliver whatever services they like, whether that’s video or cloud services, but the biggest similarities between the telcos and the cloud-natives will be the way they deliver them. For example, they can drop a new service onto their platforms with relative ease – like adding Facebook Chat for 2 billion existing users. These are things that have seemed unattainable in the telco space – until now, that is. The telcos have seen how the giant ‘cloud-natives’ have found new ways to operate their businesses and now they can emulate them.

With telcos required to give legal accessibility, might this be a privacy concern for people using such software or would each have their own privacy policy?

We need to distinguish between ‘the cloud’ and a ‘cloud-native’ approach. The cloud implies shared resources, which can have privacy challenges. A ‘cloud-native’ approach can still use dedicated infrastructure for a single operator, which in turn provides services for many private subscribers. There are also essential legal requirements that need to be provided across their subscriber services, such as providing Lawful Intercept for intelligence agencies.

Tell us more about the modularity of the system. Would the modules interact seamlessly from one protocol to another, and how can that help telecom companies?

We’ve taken an approach to our software that is native to cloud IT environments, with each use-case getting its own unique code-version, built from discrete blocks and delivered as a software container running on a Linux operating system. The code isn’t bloated with features that aren’t needed. This also allows us to upgrade or add each feature independently, in sub-milliseconds, with no service disruption. And you can test individual microservices in isolation, rather than having to test the whole system as a ‘black box’.

Can a telco switch to cloud 100%? Are there any drawbacks or pain points in doing so?

A greenfield telco could certainly apply a cloud-native approach to its entire operation, but in practice, most operators have to consider their legacy service portfolio. The nature of the legacy systems is that they ended up having to support a superset of all possible features, even though many are rarely, or never, used by each carrier. This makes them expensive to build and operate. We’d suggest this switch as an opportunity to rationalize legacy portfolios and focus the benefits of the cloud approach on the services which generate the bulk of the traffic.

What are some service potentials that telcos can tap into with this technology?

The vast majority of traffic – and cost – in most telco networks is driven from large volumes of high-speed but relatively simple services. For many carriers, the place to start is their consumer broadband services, which generate the bulk of the traffic, but the same approach can be applied to their enterprise and wholesale service portfolios.

The software comes with ‘single-pane-of-glass’ Web2.0 Management System, including a zero-touch-provisioning system.  Can you tell us about the advantages of these systems?

They eliminate human error through automation, reduce operating costs and save you re-inventing the wheel – as many powerful tools have already been developed. Simply power-on your bare metal switches and they will self-register, download the correct software image, discover their topology and all microservices self-start. You can glue this into your existing OSS using REST and RPC interfaces, such as gNMI (Google Network Management Interface).

What does it mean for telcos to be able to operate on web-scale?

Rather than try to build an unattainable flawless system, a web-scale approach focuses on self-healing systems. Our composable code and single state database makes it easier to contain risk. For example, we can isolate different routing universes (such as public and enterprise networks), watchdogs can detect issues and redeploy software if needed, and it’s inherently simpler to control.

What are the implications of using merchant-silicon hardware?

Taking advantage of merchant silicon in bare-metal switches, and disaggregating the hardware from the software, brings some huge benefits to carriers:

  • Lower cost hardware – per port costs are a fraction of traditional vendors’ systems
  • You can swap and change software without throwing away or even upgrading the hardware
  • You break the hardwiring between platforms and services, enabling easier re-use of common hardware across any service

Can you tell us about the IoT implications of this merging of hardware and software?

The explosion of IoT devices means even more traffic generated and even more distributed networks. For a telco, this means more cost. It seems unlikely telcos will be able to match this with an equivalent increase in revenue, so they must find a way to deliver more broadband capacity at a lower unit cost. Disaggregating the software and hardware will cut their network costs by at least half.

What else could be achieved with the scalability and agility of the systems?

Network disaggregation has only been possible because of the advances in performance of standard merchant silicon, which will increase even more over time. In addition, the same architectures that scale-out the huge cloud-native data centers can also be applied to telco Central Offices, with spine and leaf switching architectures scaling to support huge numbers of subscribers.

So far, how are your initial trials going with mobile operators? What are the main challenges you are facing, and how do you plan to overcome them?

Our initial trials are with fixed broadband operators, including some of the largest in the world. This bring challenges of scale, rich service feature sets and robustness. But RtbRick is staffed with some of the world’s best telco engineering experience, and we’re reusing established and hardened telco protocols where it makes sense, like BGP and MPLS routing.

What are some of the benefits of moving towards a more cloud-native business?

There are two main advantages: Cost, both purchase cost and operations, and service agility. It is much faster to deploy and test new services and infrastructure than has ever been possible before.

What is the significance of being validated on several bare-metal switch platforms?

It gives the customer a new degree of choice, which helps drive down costs even further. They can reuse their hardware across any service, rather than deploy one platform for each service. And they can mix and match the best hardware platform for their use-case with the best software on the market, rather than having to compromise between the two.

What are some of the biggest obstacles you are currently facing regarding deployment?

Probably our biggest obstacle is our own ability to cope with the level of activity and interest in the market. We’re already working on some huge projects and we have to prioritize new features accordingly.

Are there any risks that operators might face when implementing the Broadband Network Gateway?

It’s important not to simply replicate everything that exists in the existing network and service feature set. Trying to build a ‘superset’ of all features on day-one will be self-defeating. We’d suggest solving ninety per cent of the problem with a cloud-native approach and leaving the niche 10% of services running on existing platforms.

How fast can operators deploy your solution, and how fast can they expect to see actual results?

No major telco will do this without a thorough trial, testing and implementation plan. That’s going to take more than a year from start to finish, which is why it’s important to start now. Cost savings are immediate from day-one of going live.

What plans are on the horizon for RtBrick?

We have plenty to keep us busy in fixing the access network, which is where we see the major pain point in telco networks today. But we have lots of ideas about how we could apply our technology on other areas of the network in the near future.

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Interviews

Interview with Yashu Kapila, BugRaptors CEO

Karim Husami

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Yashu

It is a known fact that the world has become ever more digital, leaning on online services has become the norm of our day-to-day to the extent where it has dictated the flow of our careers, personal lives, even the most remedial of our tasks.

But while these online services and apps have stood at the epicenter of our functionality, a lot of work goes into building them, and even more work is needed to test and eliminate their bugs before they’re made public.

In a bid to take a peek behind the process of an online service’s journey from Alpha to its live version, Inside Telecom sat down with Yashu Kapila, CEO of BugRaptors, an India-based independent software testing company in the QA Industry.

Could you please provide us with a short brief of your company’s services?

BugRaptors is an independent software testing company that provides Standard QA Services, Specialized QA Services, and Test Advisory Services, including manual testing, functional testing, compatibility testing, user acceptance testing, mobile testing, web testing, game testing, regression & usability testing, automation testing, security testing, Big Data testing, cloud testing, Agile & DevOps, salesforce testing, localization testing, API testing, performance testing, compliance with GDPR, and many more.   

Apart from that, we offer QA Process Consulting, Capacity Augmentation in Functional and Automation Testing, Build-Operate-Transfer (BOT) model Testing Teams, and Independent Validation & Verification Services using the latest tools and technologies to ensure that the product is released to the market with exceptional quality.    

How does BugRaptors set itself apart from its competitors?

When it comes to business success, BugRaptors focuses on staying ahead of its competitors through its never-give-up attitude on quality. After all, it is all a business built over Quality Assurance.  

We don’t quit until it is done, and we believe in going the extra mile by serving our customers with strategic insight, execution, and quality results. We are a certified company, which means we help our clients with solutions that offer the highest quality and lowest risk. 

What are some of the challenges that you and your company are currently facing?

At BugRaptors, we anticipate significant global marketplace challenges that witness changing client preferences and rapid technological changes. Our future success depends on the ability to identify issues ahead of time, enhance our existing service offerings, develop new strategies for products and services so that our clients can meet their changing needs. Our business can suffer if we don’t foresee and introduce new services and improve existing services to keep up with technological advances and industries on which we focus.    

Could you explain the impact of artificial intelligence and machine learning on the QA Industry?

Both Artificial Intelligence (AI) and Machine Learning (ML) play a crucial role in improving the QA industry. When it comes to accelerating the app development process and checking thousands of lines of code, Artificial Intelligence helps in sorting the log files, scanning the codes, and even identify errors within seconds. Moreover, AI can identify and adopt new functions and helps us understand which test cases are needed to execute each test cycle.   

Apart from that, AI can easily automate the processes and can correct the code. In addition, it assigns bug tracking activities to our QA teams and makes it possible for them to find potential errors before production.  

As long as it is concerned to machine learning, Machine Learning is suitable for UI analysis in software testing. Whether it is filtering search results, locating online shopping carts, and making several digital-based transactions, Machine Learning ensures to keep digital elements constant in design and functionality across industries and companies. Machine Learning is ideal for executing test cases through testing and helps in analyzing the look and behavior of software elements.   

All in all, AI and ML are advanced technologies for the software testing domain, and we can utilize them to manage various tasks with automation for delivering more reliable and bug-free software and applications.    

What are some of the most common weak spots found in software and applications that your services have previously flagged?

Bugs, broken identification, injection, sensitive data exposure, security misconfiguration, buffer overflow, and insecure deserialization are some of the weakest spots that we’ve found in software and applications. Therefore, keeping our customers’ data safe and transparent is one of the foremost responsibilities of our software testing company.

We improve the customer base with our compliance-based GDPR testing services and focus on using the Agile approach to fulfill the unique business requirements with 100 percent security and ensure to enhance the transparency in data processing methods. 

Phone applications and software are currently at the core of the digital world, thus in your opinion and expertise, what do you consider to be the most important factor for these apps and software to achieve a good ROI?

Quality assurance is the key to the success of phone applications and software. In the digital world, customers choose quality before getting discounts. Customers always come back when they find the product is extremely good in quality. It brings confidence in them they are making a safe purchase from the vendor.   

They can trust the quality product, make repeat purchases, and recommend the same product and service to others. Besides, software testing also assures that software or phone applications are adequately tested to give customers high-performance, reliable, and security-like features.

All in all, both Software Testing and Quality Assurance are the most important factors that help our clients obtain a good ROI and allow them to offer 99.9 percent of satisfaction to their potential customers.    

How does your high usability, bug-free and interactive user experience, lead to higher conversion and Install Rate?

When it comes to our day-to-day operations, either work or anything like visiting a grocery store, ordering food, etc., people are highly dependent on software. And it is very natural when using software or application that could make things easy and quick. However, the only thing that manages to capture the interest of users is quality.   

Just when you say high usability, bug-free, and interactive user experience, it is everything that the industry is seeking out there. When you can help your clients ensure quality with their software or applications, it automatically calls happy customers for them.   

The ease of using an application, the no lag surfing across the application dashboards, and the interactive navigation, which is free from glitches, are all that make a perfect application. All in all, anything that feels good to use to a customer is all that a business needs to pull on conversions and install Rate, and we at Bugraptors are well-capacitated to do so.

Can you elaborate more on your various methodologies like Agile and DevOps?

Agile & DevOps create a new buzz in the market and help people bring value for end-users in a more efficient way, but from various methods. Well, Agile is a methodology that features a continuous iteration of development and testing in the Software Development Life Cycle process. With Agile development, one can break the product into smaller pieces and then integrate these pieces for final testing.   

On the other hand, DevOps is a culture that aims to promote collaboration between the operational and development team. In other words, DevOps is a software development method for communication, integration, and cooperation among IT professionals to support the rapid deployment of products.   

Organizations consider DevOps today to increase the speed for providing delivery of applications and services. Thus, Agile and DevOps are part of the parcel for the software teams to stay more productive and happier, leading to more satisfied and more paid customers.    

How has the pandemic impacted your business, both internally and on the client side?

Honestly talking, the effect of the pandemic was more visible on the client-side than on our internal operations. At Bugraptors, we were all prepared to take things under control to provide consistent Quality Assurance Services to our clients. Thanks to our early Business Resilience and sustainability plan that made us adapt to the situation quickly.   

As long as it is concerned to the clients, the pandemic showed some strong financial implications on their businesses, affecting the sales and overall operations. Moreover, with prominent economic fluctuations across all industries, the clients had to face some initial downtime.

However, the Quality Assurance made the industry run again at the same pace since the pandemic introduced us to when customers were most looking for reliability with the services. I believe we managed to deliver the same to our clients pretty well.  

How are you adopting the latest digital transformation trends which have increased during the pandemic?

At BugRaptors, we always support our employees for learning and self-development. The same goes for the latest digital transformation trends. We have over 250 certified teams of testers, including leaders, executives, and managers, who stay 24/7 active to go live for education, industry updates, and decision-making.    

We have a culture of change acceptance and believing in growing and working together for our clients looking to get into digital transformation. Our passion, consistency, and thought-leadership allow us to cope with new challenges even after in the era of COVID-19.

Our tech giants have access to 100+ physical mobile devices, frameworks, tools, workshops, online materials, and numerous technologies to fulfill our customers’ explicit and implicit digital transformation objectives and requirements.    

In your opinion, how is your company accelerating digital transformation?

Today’s enterprises want to win a race.

That’s why they are undertaking a digital transformation to boost agility, speed, and innovation while lowering costs. They embrace Agile software development, a continuous delivery approach for front-end and back-end business applications and software.

They want to develop quality-made software and speed up software cycles with the right QA approach. They need a well-organized QA process that BugRaptors already has in its kitty to ensure that the product will go live before the expected time and work perfectly.    

For BugRaptors, speed is everything. We deliver the holy grail of software engineering, focus on reducing risks while minimizing time of delivery. We have advanced analytics, resources, and test setups to perform continuous testing with automation that assists our clients in accelerating digital transformation.   

Using the BugRaptors platform, one can release software faster, reduce cost by eliminating manual testing, accelerate delivery with improved test cycle, and dramatically increase the quality for any business-based software.

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Interviews

Interview with Vic Bozzo, Chief Revenue Officer at SONOC

Karim Husami

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SONOC

With COVID-19 has plunged the world into the unknown, it has also shown that people can change their lifestyles positively with the help of technology. The ongoing digitalization of modern life causes consumers from every corner of the world to leverage the perks of online transactions.

As such, SONOC, an agile telecommunications solutions provider, takes advantage of evolving technology by developing software driven solutions to improve business efficiency.

To learn more about this topic, Inside Telecom conducted an interview with Vic Bozzo, Chief Revenue Officer at SONOC.

Can you tell us more about SONOC’s business strategy and how it generates revenue from its solutions?

SONOC provides a modularvoice and messaging management platform to OTTs, carriers, and a range of service providers. We combine a unique set of capabilities, API’s and cloud resources into a single efficient platform that enables users to maximize revenue and margin while reducing resources, complexity, and cost.

In a competitive voice and messaging market, we’re giving users the ability to optimize their cost base and simplify their operations. We’re putting them in control of their voice and messaging traffic and giving them the tools to succeed in a new era in voice.    

Could you further elaborate the importance of Application Interface software (API), especially during the pandemic?

Our customers want the ability to spin-up new services and capabilities in a dynamic elastic way and incorporate them into their existing systems. There’s a drive towards new flexibility and agility in the services they are deploying.

Unlike other voice and messaging management platforms, we remove the need for an “all or nothing” approach to platform deployments and replace it with an agile model for building a component-based architecture. RESTful APIs can be accessed by our customers via a simple online library which enables instant plug-ins to other applications.

I think the pandemic has shown a lot of businesses that they need to be able to pivot and turn up services faster and adjust to new market conditions and paradigms in their communications strategy. You need to be ready to change how you operate quickly and APIs are essential for that.

How is your business strategy helping carriers to use APIs to enhance their existing systems?

With our programmable API capabilities, carriers can choose what they want to integrate and deploy. We enable users to spin-up capabilities associated with advanced routing, traffic management, bilateral management, billing, quality monitoring, fraud control, cloud-based SBC and switching, as well as many others.

Our RESTful APIs give them full control at a granular level, of all features available in the platform. That is more of a software-centric approach to voice and messaging than the

traditional closed telco environment we’ve seen in the past. We developed the platform with an API-first approach and now we are opening those options to our customers directly.

What other software driven solutions do you offer telecom operators and tech companies to improve their business efficiencies?

We’ve integrated OSS/BSS and switching into the same platform, which means users don’t need to deploy and manage multiple solutions. That removes an operational headache and brings voice and messaging management into one holistic environment.

When you have integrated services on a single platform, you can capture new business intelligence that supports planning, management and optimization while increasing visibility.

Our customers are looking to simplify operations and we help them to reduce resources needed to manage their voice and messaging businesses and increase margins. That’s critical in a market that is changing quickly and becoming increasingly competitive.

How does SONOC set itself apart from its competitors?

Our modular approach, RESTful APIs, and the integration of switching into our platform differentiates our business immediately. We also offer both voice and messaging management with a single user experience.

That’s a big demand coming from the market. There are carriers that are duplicating management, billing and invoice systems for both voice and messaging. This is inefficient and costly. They want to do it all in one platform, and even better they can use whatever capabilities they want with APIs.

We’re also seeing a growing number of voice players looking to get into the business messaging market or A2P aggregators that want to add voice capabilities to their service portfolio. That’s an ideal scenario because we can offer one platform for supporting both services.   

Our suite of solutions has been built by users for users, so we’re continually shaping and evolving our offering to meet their needs. We listen and develop the solutions that they need.  

In your opinion, what are the key aspects needed by operators to evolve and adapt in an ever-changing industry?

Carriers need to think about their operations the same way OTTs do about theirs, and OTTs need to find better ways to work within the carrier infrastructure to get better last mile QOS.

Carriers should be building API ecosystems and focusing on plugging in capabilities to create systems and processes that are more than the sum of their parts. Traditionally they have built systems themselves or deployed single purpose solutions; this is complex, costly, and difficult to scale.

At the same time, they should be automating as many of their processes as they can. Automated processes remove human error, reduce resources, and increases agility. You want to maximize speed and efficiency through automation. To be successful in today’s voice and messaging market, you have to change your approach.

As you already know, there have been many issues raised regarding data privacy, could you briefly walk us through SONOC’s privacy policy?

SONOC takes protecting your information very seriously and in strict compliance with applicable data protection laws. We process and our cloud is optimized to segregate identity data, traffic and location data and electronic communications metadata.

SONOC has a firm commitment with the protection of personal data and the privacy of our users, so to guarantee the security and to protect the personal data obtained, we carry out all the technical safety measures necessary to prevent their loss, manipulation, diffusion or alteration.

How does your platform help with monitoring traffic flows, improve routing, automate rate upload, and control fraud?

Our platform includes advanced routing, quality monitoring and fraud control to tackle all these issues. Advanced routing allows customers to make business decisions in real-time, improving the business margin, assuring voice quality and traffic optimization, in automatic or manual mode.

Quality Monitoring gives a real-time switch traffic visualization that facilitates immediate problem detection and troubleshooting. It operates independently of the protocols used for calls. We also provide a comprehensive ‘Health Check’ of the traffic being passed over your network with the ability to detect various fraud/issues and raise red flags by performing tests and real time monitoring to improve your detection and prevention strategy.

We are also working very closely with the existing and emerging standards bodies that are focused on new fraud control initiatives including Shaken/Stir as an example.

What challenges are you currently facing within your market?

Over the last year, we’ve seen the voice and messaging market adapt to lockdowns and quarantines caused by COVID-19. There was an initial uptick in voice traffic when lockdowns started in early 2020, then traffic migrated to OTT services as users started using Microsoft Teams and Zoom.

It shows how fast the market can shift and how demand can change. Carriers need to be ready to adapt and they have to be focused on efficiency and integration to these new platforms.

We’re trying to help our customers to maximize the potential of their businesses in a new era of voice and messaging and that’s what our solutions focus on. We’re giving them the tools they need to be successful in a market that can change overnight.

As an industry veteran, what will you be bringing to the table for SONOC? What gaps will you fill?

I’ve seen a lot of the ups and downs of the industry over the last 25 years. What has remained constant is the time I spend talking to customer and users. I love to discuss their challenges, understand the opportunities they want to pursue and find solutions for them.

This is why I can’t wait for in-person events to kick off again and get out in the industry and share what we’re doing at SONOC.

I think people will be surprised by the hard work we’ve done behind the scenes and the value we can deliver for Tier 1 carriers and OTTs through to emerging players across the globe. We’ve got a great team and a real vision for voice and messaging. It’s an exciting time to be a part of SONOC and it’ll be great to tell more people about what we’re doing.   

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Interviews

Raghid Charara, Vice President and Khaled Chatila, VP of Business Development at ANALITICO

Inside Telecom Staff

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Analitico

ANALITICO is a newly established ICT company offering customized solutions for the telecoms and IT sector and providing full Digital Transformation services.

Inside Telecom sat down with the VP of ANALITICO Raghid Charara, and the company’s VP of Business Development Khaled Chatila for a closer look into their work and the prospects offered by the company.

Let’s jump right in.

Gentlemen, please introduce yourselves and tell us how ANALITICO was formed?

I am Raghid Charara, an expert in Information and Communications Technology (ICT) with over 20 years of experience in managing big projects covering both the telecoms and banking Sectors in different regions of the world.

I hold a double degree in Statistics and Computer Science from the American University of Beirut (AUB), and I am an alumnus of INSEAD having completed several executive education certificates in leadership, general management, and transformation. In addition, I work as a learning coach at INSEAD, teaching different courses such as innovation, strategy, and FinTech to MBA students and high-profile executives.

I am Khaled Chatila, a senior Operations and IT expert with a diverse experience in management and technology. Throughout my career, I assumed different managerial roles centered around operations and information & communication technology such as information security, system administration, IT management, software development, networking, and telecoms.

I also worked in different fields such as education, logistics and manufacturing in a handful of different countries. I spearheaded digital transformation as well as developed and integrated IT solutions which increase efficiency. I hold a Bachelor’s in computer science from the American University of Beirut (AUB) and a master’s degree in information security from the University of London, Royal Holloway.

We have been friends for a long time and we both share a passion for technology. We were always keeping up with and closely following the telecoms market trends, from there we identified several gaps which we were confident that we could cover through our knowledge, experience, and know-how.

When the right time and conditions came our way, we were able to create ANALITICO using our individual long track records in ICT and management, our synergy at work, in addition to our wide range of exposure and rich portfolio of relationships. The company was creating alongside world-class professional executives with accomplishments in business on international scale under their belts.

ANALITICO’s offering provides a set list of services, what areas of operations currently interest you the most?

We provide customized and innovative turn-key solutions that assist and empower different sectors including governmental institutions, banking, and telecom sector (government, regulators, and mobile operators).

Our portfolio includes services such as digital transformation, Equipment Identity Register (EIR), International Traffic Management, Carrier Services, Fraud Management Solution (FMS), Technical Audit (TA) and Revenue Assurance (RA), Traceability of Items (mainly for pharmaceutical, tires, and many others), and Value-Added Services (VAS).

Our offering can be on Premises (OnPrem) or Cloud-based and can cover Software as a service (SaaS), Platform-as-a-service (PaaS) and Infrastructure as a service (IaaS). We believe in the power of data and we heavily focus on the outcome and patterns extracted from Big Data through our analytical tools and artificial intelligence (AI) algorithms.      

Each one of our team members, has a long track record of projects and has deployed different kinds of solutions in different parts of the world. Most of the projects we’ve done are located in West Africa (Gambia, Guinea, Liberia, Niger, Mali, and Togo) and Central Africa (Chad, Democratic Republic of Congo, Central African Republic and Cameroon) and some of them in the Middle East (Kuwait, Oman and others) as well as other projects in different parts of the world (Latin America and APAC).

Several of our completed projects, were originally outsourced to us by local companies in those countries or through third parties. The interesting part is that our solutions and services are universal and needed worldwide and there are no geographical limitations or barriers. We have offices and representatives in several regions, mainly: London (UK), Paris (France), Beirut (Lebanon) and Douala (Cameroon).   

From a competitive standpoint, how does ANALITICO stand out in the face of its competition?

We use the latest technologies and the best tools and methodologies, and our team is composed of experts that hold the highest certifications in their fields. We are flexible and adaptive to our client’s requirements thus making our solutions competitive and affordable, yet, we always add our innovative recommendations bridging between different fields and technologies while offering state-of-the-art solutions.

Our long track record and wide experience and knowledge enable us to provide custom made solutions that ensure our customers’ satisfaction and always deliver far more than what the customer wanted initially; that’s the essence of transformation, as opposed to change.

Our company culture believes in “customer obsession” opposed to “customer focus.”

Is your business strategy keeping pace with the market? What challenges are you facing at the moment?     

Technology is evolving fast and there is a high demand for digital transformation.

The challenges we face come in two-fold; the first being to always keep up with the swiftness of technological advances, new services, and innovations. While these are manageable, we consider ourselves to have the right setup, tools, and mindset to adapt, expand, and introduce changes as we go.

The second is more client-oriented, where we can group the challenges in 3 categories: resistance, culture, and budget.

Usually, employees of companies undertaking a transformation resist the introduction of new solutions and methodologies and they fight back. We ensure to communicate, train, and involve them in this transformation journey and provide all the coaching needed.

Next, some companies’ cultures are robust and do not facilitate transformation and we always need the support of the top management and the flexibility in introducing new processes to enable the change.

Finally, is the budget, as companies see it as a big bulk one shot amount, and to resolve this point, we provide a comparison showing them the cost of the traditional setup they have over 5 years versus the cost of the transformation and the cost of the new digital setup for 5 years and they can clearly see the difference.

The pandemic has undoubtedly accelerated the pace of transformation. To what extent will digital workspace growth push cloud adoption and spending?

Since cloud computing empowers digital business transformation, the cloud became the catalyst for this transformation. It is used to improve the scalability of the capabilities while reducing cost and risk. So, it is a crucial element since the success of the transformation relies on it.

We fully understand this need, and that is why we tailored our offering to include the three main service models of cloud computing: Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS).

How do you plan on accelerating business growth?

To accelerate our business growth, we ensure to include the key skills and resources that are needed for our continuity and success. We believe that employees are key assets and part of the

journey, and we strongly invest in our team while embracing continuous learning to ensure they are up to date with the latest skills and technology trends.

As explained above, our business model allows us to be adaptable to the technology changes and at the same time to our clients demands and given our agility we can easily accommodate this and always expand our products and services. Finally, we believe that we should always think ahead.

Telcos across the world have suffered heavily due to cyberattacks especially since the pandemic began, how can your services help providers defend themselves against such threats?

First, it is important to highlight that cybersecurity is a combination of technologies, processes, and practices that we work on heavily and deeply. In parallel, we encourage our clients to follow the top-down approach to cybersecurity where management leads the line across all business practices.

We focus with our clients on identifying the threats and risks facing their data and information; and outlining the damage their organization would incur should that data be lost or wrongfully exposed.

We also analyze how was the data collected, stored, and secured, in parallel, our cyber security offerings include Encryption, Data Loss Prevention (DLP), Access management, Firewalls, Anti-virus and anti-malware solutions, Web filtering and Risk and compliance management. Those solutions can be in-house or outsourced, while providing security as a software as a service (SaaS), available via the cloud. To reach out to ANALITICO: info@analitico.tech.

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