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Imad Kreidieh, Chairman of Ogero

Karim Hussami

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Imad Kreidieh - InsideTelecom

Since 2014, Telecommunications in Lebanon has seen vast improvements in mobile coverage as well as internet speed and market penetration. However, network technology is constantly evolving and must react quickly to the changes in consumer behavior and demand.

Although countries have been quick to jump on the 5G bandwagon, deployment of the new technology requires a strong investment strategy to enhance and modify network infrastructure for faster more efficient services.

With many anticipating 5G as the new standard in cellular networks, countries like Lebanon are asking whether 5G fast-track aspirations are even possible, given the challenges caused by political instability and a slowed economy.

Inside Telecom met with Chairman of Ogero, Imad Kreidieh to find out more.


What are Ogero’s plans for future deployment of 5G in Lebanon? Do you have the capabilities to achieve this?

For now, Ogero does not have plans to deploy 5G in Lebanon, because it is a wireless technology and we are currently using 4G to deliver telecommunication services to end-users. Deployment of 5G is also now less likely because we are passing through an economic crisis in the country.

However, we have the capabilities to achieve it, as we have already demonstrated 5G in Rafic Hariri International airport and it has proven successful. The legal framework for Ogero to deploy a fully-fledged wireless network is not yet in place, however, it should be part of the telecom law 431 that is under review by all political parties. Once approved, we will start considering such opportunities.


Beirut airport was the first in the ME to launch 5G for travelers, what are the benefits of such an unprecedented move?

It was done to offer people the chance to experience 5G as a broadband service.

It has been conclusive because travelers and people working at the airport felt the difference in terms of speed, latency and responsiveness of the technology. It was a good example of what we can do and what is possible in terms of 5G in Lebanon.


How will 5G change the wireline architecture that currently supports 4G mobile backhaul?

The endgame for Lebanon and Ogero regarding broadband services is the wireline, namely the fiber optic. We have seen that in some areas, the cost barrier is so high to deploy cable because there is a very low density of subscribers.

Therefore, we have opted for the “fixed wireless”, i.e., setting up LTE-A 4G wireless cells, providing service to users mainly in rural areas.

5G would make sense as a fixed wireless only if the economic feasibility is there, so we need to compute cost versus the return on the deployment of this network.

Fifth generation technology would have a faster return on investment in high dense and urban areas where Ogero does not have a license to operate.


Has the fiber optic plan been implemented? As we have noticed the extension of the fiber network.

Fiber optics went through different phases: first was to connect the exchanges of the Ministry of Telecommunication altogether with the fiber optic with no impact on the end user.

As for phase 2, we initiated a project in November 2018 to deploy fiber optic to the user with three companies all over Lebanon.

Today, we are almost ready to connect 92,000 subscribers to newly deployed fiber optic network.


What are the numbers of fixed line connections and how much have they decreased with the emergence of messaging apps? What about the internet connections?

The number of fixed line connections in the country is around 870,000, decreasing by 14% with the emergence of messaging apps. We are following the international trend; Lebanon is no exception to other fixed line operators worldwide, as everybody is noticing a slowdown in the subscribers because WIFI is in every house.

Regarding the internet connections, the legally claimed number of internet subscribers that Ogero and other internet service providers has data of, is 470,000. However, this number does not give us a clear indication of the internet penetration at home, because there are a very large number of subscribers that are being served with illegal distribution.


What is your vision for a competitive, digital customer experience? Do you have a strategy in place?

Since I took office here, we established a road map including paving the way for a digital society. When you talk about a digital society or economy, you need to have a reliable and sustainable infrastructure.

We have been preparing the infrastructure for the past 3 years, to push the other stakeholders to embrace digitization, because without it, nothing can be done.


We often hear the term ‘the digital divide’ which defines the gap between those who are connected and those who are not? What is the current reality in Lebanon? And what more must be done to close this gap?

If you take the mobile penetration number, which is high, and if we combine the legal distributed broadband over wire, plus the illegal distribution, the gap is minimal.

We should be in the first category of countries where the internet penetration is impressive, as everybody has access. Simply using the instant messaging app “WhatsApp” means that you are connected and acquainted with the digital environment.

Instead of using the term bridging the gap between the connected and unconnected, we need to increase people’s awareness of the culture of digital environment, which the Covid-19 crisis did. The lockdown period promoted the idea of working and taking courses online, utilizing tools like Microsoft teams and Zoom, which are new experiences.

Moreover, people should know they have alternative ways to do their daily things by going digital. In parallel with changing the culture of people and asking them to rely on those platforms that are available but not sufficiently used in the community.


How will cloud services help facilitate government entities in Lebanon?

It is a dream to reach such a level. Ogero owns two cloud platforms and we are waiting for the pricing decree in order to start offering cloud computing to small-medium enterprises and government entities, as well as working on a trial basis with the Ministry of Administrative Development (OMSAR).

Once the pricing guidelines are made official, we will start marketing the availability of cloud. We are also counting on a rise in demand so that we can enhance our strategy in this regard and expand the platform to make it available to everyone.


You have been working extensively on providing faster internet speeds in areas around Lebanon. Tell us about your most recent project?

Whenever you talk about the speed of internet, there are two approaches: internet quality is not good everywhere but it is not very bad everywhere also.

For example, in Bet Misk where the community is completely fiberized, people can reach a speed of 1Gbps. In areas like Ras Beirut, Hamra, Ashrafieh, Hazmieh people are getting ready for 200 Mbps internet connectivity; which is fast.

In some areas where we started deploying VDSL, people who are close to the exchanges by a radius of 500 meters are getting a 45 Mbps speed, which is a very acceptable speed.

We will only witness a drastic improvement on a national level in speed, once our entire infrastructure is fully deployed.

The objective of Ogero telecommunication is to make significant developments, especially after starting in 2017. The speed has so far, multiplied (nationally) seven fold. Today, we are at 9 Mbps per user, with a target of 50 Mbps.


Will we see more progress regarding broadband speeds?

We will witness continuous progress in speed as long as we are still deploying and executing the fiber to homes, buildings and public spaces.


How important is it for Lebanon to drive the digital economy and are we doing enough to support innovation and entrepreneurship?

The private sector is self-driven, and as soon as you provide it with the appropriate infrastructure, the sector will buy in and start using and maximizing digitization. Having a public cloud is very important.

What is really hindering the process of the digital transformation is the lack of decisions being made at government/national/administration level to embrace a digital economy. If the government does not embrace automation first, then the digitization of its activities will become a burden for the next phase of Lebanon’s digital strategy.

Journalist for 7 years in print media, with a bachelor degree in Political Science and International Affairs. Masters in Media communications.

Exclusive Interviews

Choucri Khairallah, Anghami Vice President of Business Development

Karim Hussami

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Choucri Khairallah, Anghami Vice President of Business Development

Music has always been an important part of civilization; transcending the boundaries of culture, race and gender. Known for its ability to induce profound emotional experiences, music often touches us because it has the ability to capture and frame day-to-day moments in life.

Music streaming has elevated entertainment, enabling listeners to discover a larger diversity of tracks from all over the world. Undoubtedly, this has been a great source of comfort amid the current pandemic that left most of us with little or no connection to the outside world.

Anghami, was established as the first legal music streaming platform and digital distribution company in the Arab world. Today, the company has over 90 million downloads. It provides unlimited Arabic and international music to stream and download, as well as other entertainment features.

Inside Telecom met with Anghami Vice President of Business Development, Choucri Khairallah, to find out more.

Tell us more about the way Anghami began as a startup and evolved into a thriving business, gaining millions of subscribers?

Anghami started around 8 years ago when there were no legal streaming services in the region. The founders Eddy Maroun and Elie Habib created this platform based on the idea of enabling users to access the music they want in a simple and convenient way. 

Before the company’s inception, no big international players were available in the region and people were used to listening to music from unofficial websites. This ultimately inspired the concept of Anghami.

Over the last 7-8 years, we have had 90 million downloads, achieved mainly through our diversified partnerships which helped us grow to become the number one streaming service in the region. The companies that invested in Anghami include, Middle East Venture Partners (MEVP), Mobily in Saudi Arabia, du in the UAE, SAMENA Capital and MBC, the biggest media group in the region. 

Our competent, highly-qualified team is based in Dubai, Beirut, Saudi Arabia, Cairo, Morocco and Algeria. They work incredibly hard on the products and partnerships, users and subscriptions.

Launching partnerships with mobile operators in the region has been instrumental in our progress; offering an easy payment solution to our users who want to subscribe to Anghami Plus.

Anghami Founders (from the left) Elie Habib and Eddy Maroun

Tell us about some of your more recent partnerships?

Currently, we have more than 34 telco partnerships, working directly with the mobile operators, covering the whole region from North Africa to the Levant and the GCC. The reason for working with them is to offer carrier-billing services, so our users can very easily subscribe to the Anghami Plus subscription from their mobile credits – a very convenient method for users in the region.

We worked on many marketing activations with telcos by organizing live sessions with artists and letting subscribers win trips to watch concerts and sessions in different countries, as well as arranging ‘meet and greets’ with their favorite artists. We always participate in unique activities with mobile operators to keep our users entertained and engaged. 

Another way to benefit from operator partnerships is by bundling Anghami with telco services. For example, recently, we launched a bundle with Mobily in Saudi Arabia by offering Anghami Plus to Raqi subscribers as part of the benefits they get. 

How does your platform differ from other streaming services?

We understand what users in the region want, and have identified their listening habits by gathering data about how they consume music, which differs a lot from country to country. 

Algorithms and machine learning drive our music recommendations, so we are able to suggest the music that people from different parts of the region would like to listen to. The music tastes in Algeria to Saudi Arabia to UAE differs a lot, therefore it’s important that we tap into the cultural diversity and experience and offer music to suit everyone’s personal taste. 

On top of that, we develop features specific to the region. During Ramadan, we allow users to switch the app to a “Ramadan mode” for those who do not want to listen to music and who wish to access more religious content and receive parts of the Holy Quran on a daily basis. 

If you open Anghami and compare it to any other service, you will notice that we have many social features, like stories that show you what your friends are listening to and chats to interact with people, even connecting you to others that share a similar taste in music. We’re also launching a major feature that will allow users to go Live and interact with each other in a very fun and engaging way.

How important is it for music streaming services to attract older audiences?  

It is important for us to address all age groups. We want to provide a convenient service that can be accessed from one single platform, so they can enjoy music on any device whether on mobile, laptop, TV, in the car or at the gym

What is interesting regarding the older segment of users is their higher purchasing power. The 5$ a month subscription fee for Anghami Plus is inexpensive to them, yet offers them access to all the music they want at any time of day in a very simple and convenient way.

The service you provide does not require ‘online mode’, can you tell us more about that?

There are two ways of using Anghami: being a free user without paying any subscription fee, which requires 3G, 4G or Wi-Fi connection and does not enable offline access to music. The free user is also subjected to advertising in-between songs in addition to other restrictions.

The offline mode is available if you are a premium subscriber (Anghami Plus) which costs an average monthly fee of $5. People can download as much music content as they like and play all the music they want without interruption or restriction.

Is your streaming service accessible to users in any location?

Anghami is available worldwide but the only difference is that if you are in the Middle East and North Africa, you can play both Arabic and International music. If you are an Anghami subscriber outside the region, you can only listen to Arabic music because the licenses we’ve acquired for international music only permit streaming in the MENA region.

The Arab diasporas in the United States, Europe and Brazil who use Anghami, constitute around 20% of our user base.

What are the most prevalent market trends in streaming?

On the music level, we are working very closely with local rising talents and seeing new Iraqi artists achieving great success in the Gulf region.  We are also witnessing the growth of the hip-hop/rap scene in North Africa and Egypt, in addition to trendy genres such as Egyptian Mahraganat taking over the Arabic music scene.

The company has collaborated with Emirati and Saudi artists who are gaining traction, and we are interested in fostering these talents more on our platform. 

Some streaming services provide multi-gaming facilities. Are you planning to diversify your services? 

In the past few years, we introduced many features including a partnership with OSN offering series and movies on Anghami. 

We are not only thinking of music but also looking at other forms of entertainment. We have dedicated a section to podcasts which are becoming very popular, so we are working closely with podcasters from the region to create more content. 

We are trying to make Anghami more of an entertainment platform where you play music, watch series and movies, listen to podcasts, watch live shows and experience thrilling artist and audience interaction.

How is music streaming changing the music industry? 

Since Covid-19 pandemic and lockdown measures, we believe that the music industry will gravitate more to online concerts and events. 

Moreover, having diversified entertainment features in one service will help the industry grow bigger. The music business will no longer remain dependent on ticket sales and live events – music streaming services will also become a major contributor to this industry.

Did Covid-19 affect your streaming services? If so, how? 

The lockdown did not affect us negatively; however, there was a shift in the consumption. Playing music continued but driving and listening to music stopped in all countries given the lockdown. Working from home led to the shift in consumption from car to laptop and on TV, as well as playing ‘workout’ music while exercising at home which became more of a trend. 

Anghami also created a tab called ‘stay at home’, to help people get through the day with different music content and podcasts. Educational podcasts about Coronavirus – how to prevent it and the measures to take – were included as well.

Do you have a contingency plan in place to buffer the effects of Covid-19? How has your strategy changed? 

The company had a plan ready before the lockdown and started working from home very early because most of our work can be done remotely. We also made different tools available for the team like ‘Workplace’ by Facebook where you can see everything happening in the company, the projects, chats, create different groups with different teams. 

We are still working from home and will continue to do so for the coming months with a gradual plan to return to the office. However, this has not affected our workflow and productivity, in fact, we saw an increase in productivity during lockdown. 

How will deployment of 5G enhance your business and the services you provide?

Anghami works on all bandwidths, from 2G, 3G, 4G and 4G. The launch of 5G will impact more people using cellular data and will offer a faster connection from home for those who don’t have fiber or ADSL, thus 5G will enhance that and will push people to use more online entertainment services. Overall, it will enhance the quality of the experience but Anghami already has very good quality music on any network.

Are you supporting any local initiatives?

Our company is working closely with many NGOs and we launched different initiatives during the lockdown to support local businesses and artists, under the slogan: “Together We Will Overcome”. We offered around $3 million worth of free advertising to support small local businesses in the region, and we received positive feedback from all those involved. The ads reached around 13 million people in the Middle East. We also offered support to local artists who were impacted by the lockdown and couldn’t perform their usual concerts and events, allowing them to promote their content and amplify their reach.

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Exclusive Interviews

Lucky La Riccia, Head of Digital Services at Ericsson Middle East & Africa

Inside Telecom Staff

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Lucky La Riccia - Inside Telecom

Has the IoT industry been impacted by the pandemic? How are IoT applications in this digital ecosystem serving complex needs in the crisis?

Massive IoT technologies continue to be rolled out around the world. 2G and 3G connectivity still enable the majority of IoT applications, but during 2019, the number of Massive IoT connections increased by a factor of 3, reaching close to 100 million connections at the end of the year according to the recent Ericsson Mobility Report figures.

ICT has helped consumers handle the uncertainties of the COVID-19 crisis, with more and more activities carried out and time spent online. Given this, both fixed broadband and mobile networks are experiencing greater demand than ever seen before. Critical IoT is used for time-critical communications in both wide- and local-area use cases that require guaranteed data delivery with specified latency targets. Critical IoT will be introduced in 5G networks with the advanced time-critical communication capabilities of 5G NR.

What are some of the challenges you face in terms of network capacity, performance levels, during COVID-19?

There have been drastic shifts in data traffic globally due to COVID-19. For instance, we’ve seen major shifts in data and voice traffic moving from downtown to suburban and residential areas, as a result of lockdowns and less mobility and movement in cities. We’ve also seen a significant rise in mobile voice calls, as well as bi-directional services, such as video calls and tools for smart working.
The massive disruption caused by COVID-19 has demonstrated the criticality of the network in today’s society and we are currently working closely with our customers to keep their networks running. During this period, our supply and service delivery has worked with limited interruption.

What are some of the trends that have emerged since the current crisis? Do you see some of these trends having future impact on your industry or IoT?

With more and more activities being carried out online, and greater numbers of hours spent connected to both fixed and mobile broadband, the internet has become a fundamental part of daily life – as critical as access to food and electricity. The fastest-growing mobile app categories during the COVID-19 period have been those related to the crisis, remote working, education/e-learning and wellness.
Multitasking between devices and networks while staying at home, for everything from work to socializing, caused the amount of data consumed on smartphones to increase. The daily time consumers spent connected to fixed broadband increased by two and a half hours during the crisis, while the time spent connected to mobile broadband increased by an average of one hour per day. As many as 46 percent have spent significantly more time on fixed broadband, while 16 percent have done the same on mobile broadband. Ericsson Mobility Report figures.

Digital contact tracking service grow very fast in Asia using IOT connected devices (cell phones, cameras). Mobile Operators and government collaborated to launch theses services to manage the spread of COVID 19. Mobile operators ensured they have excellent nationwide coverage and ability to collect and manage IOT data to launch this service.

With 74 percent of respondents in a survey conducted by Ericsson Consumer Lab saying that mobile networks were performing better or the same than pre-crisis, it is safe to say that despite all odds, they have managed to meet consumer expectations. But additional capacity offered by 5G would definitely have helped.

What are some of Ericsson’s plans regarding 5G and IoT after the pandemic ends?

From improving employee productivity to implementing IoT for smart buildings and production lines, our research shows that enterprises see potential in private mobile networks. The first 5G NR-capable IoT platforms have recently been released. Modules from several vendors are available, as well as tailored platforms for PCs and advanced wearables. In the second half of 2020 and during 2021, this is expected to expand to include use cases involving personal and commercial vehicles, cameras, industry routers and gaming. Such devices will initially support mobile broadband capabilities, but performance is expected to evolve towards time-critical communication capabilities where needed, via software upgrades on devices and networks.

How has Ericsson’s supply chain been impacted by the current crisis? Are there plans in place to remedy the impact?

Ericsson has a global supply chain set up, which ensures the company works close to customers through its European, Asian and American operations. Our main production facilities are in Estonia, Poland, China, India, Brazil, Mexico and the US. All main Ericsson production sites are currently in operation. Ericsson continues to follow the situation of the novel Coronavirus and recommendation from the local authorities and WHO, as the company assesses its supply chain.

Ericsson delivered a solid result during the first quarter, with limited impact from the Covid-19 pandemic. For Q2 2020, our assessment remains that we can cover currently forecasted demands, considering known implications and expected outcome from mitigations made following the outbreak.

Privacy/data security is a growing concern for many. What are the security factors related to IoT implementation in the MENA region today?

By 2025, we’re going to have more than 24.6 billion IoT connections in the world based on Ericsson Mobility Report figures. It’s a vast opportunity but it also brings vast risk. How do you keep billions of devices secure? How about the networks they run on? How do you make sure the data from all those devices isn’t compromised?

When it comes to IoT, security requirements are unique. Connecting devices is different from connecting individual people and personal computers. To verify its identity, an IoT device can’t simply enter a password as a person would. Similarly, the systems that run our PCs are regularly updated, but IoT has to work all the time.
A reliable infrastructure is a must, and this is especially true for mission-critical applications. 3GPP technologies provide this reliability. The IoT expands rapidly, and security must be end-to-end.

What are some of the obstacles/challenges you might face when implementing IoT in the MENA region?

When talking about the challenges that companies are likely to face when starting their journey within Machine Learning and IoT, trust is a key component. Handling the IoT product lifecycle is very complex, and requires trust in three dimensions; internally, between the company and the end user, and lastly across your partners – the ecosystem needs to align and take a more active role in the co-creation process.

Furthermore, it is important to have a product mindset – to focus on the business problem you are trying to solve and work together with the ecosystem to bring the greatest possible value to your end customer.

How long will it take for the infrastructure to fully accommodate an IoT transformation? What countries in the region are leading the way?

To drive IOT transformation you need connectivity everywhere to collect data from devices, sensors, things, etc. In some countries in the region like GCC, Egypt, Turkey, Jordan and others, the nationwide coverage is almost there. Thus, IOT transformation is taking place with solution for smart offices, smart malls, smart bus stops, healthcare apps and others.

The biggest impact of COVID 19 was on the human capital in several industries and enterprises. This caused a rise in demand for automation using industrial IoT for Factories, Ports, Oil & Gas, Transportation, and Mining. To drive industrial IoT you need a 5G connectivity due to the industrial requirements for ultra-low latency, high speed bandwidth, data security and edge computing.

There are several countries in the region that are starting to lead industrial IoT transformation like Saudi Arabia, UAE, Qatar, Bahrain and Oman. These countries have 5G coverage in major cities and are offering private 5G network for industries. I think you will see world class industrial IoT use cases implemented in the region.

Has the virus hindered your plans for 5G deployment?

While in some markets 5G subscription growth has slowed as a result of the pandemic, this is outweighed by other markets where it is accelerating, leading us to raise our forecast of global 5G subscriptions at the end of 2020. However, the success of 5G cannot be measured in subscriptions alone. The value 5G brings will be determined by the success of new use cases and applications for consumers and businesses.

We expect our industry to show resilience throughout the pandemic and we are well positioned with a competitive 5G product offering and cost structure. There is near-term uncertainty around sales volumes due to Covid-19 and the macroeconomic situation, but with current visibility we have no reason to change our financial targets for 2020 and 2022.

How is Ericsson working with telco’s and tech companies to ensure that IoT works seamlessly and securely during the pandemic?

Ericsson’s Cellular IoT solution addresses diverse use cases ranging from the more basic use cases such as asset tracking and smart metering to more advanced use cases such as drones, AR/VR, to even higher demanding use cases such as autonomous vehicles and collaborative robotics.

For enterprises, cellular IoT turns concepts into realities with shorter development times for IoT solutions, fast and simple deployment, and profitable growth at any scale. For service providers, it scales their IoT business by making it easy for their enterprise customers to connect and manage IoT devices locally and globally. And for ecosystem partners, it enables faster time to market a seamless integration into any ecosystem, supported by an existing global ecosystem that provides coverage in over 104 countries.

We are proud to partner with so many communications service providers (CSPs) who have selected our leading platform to provide IoT services to more than 4,500 enterprises around the world.

With IoT on the rise, what kind of role will Mobile Network Operators have?

The IoT market is rapidly growing and this indicates a substantial business potential for communications service providers, industries and enterprises. In Ericsson’s Mobility Report June 2020 , it is forecasted that there will be 5.2 billion Cellular IoT connections by the year 2025. Our report, the 5G Business Potential, shows that this is an USD 619 billion revenue opportunity for telecom operators by 2026. End-to end-solutions from Ericsson are supporting the MENA region’s telecommunications service providers as it accelerates its drive to digitalize business, industry and society. We empower both government and private sectors’ journey towards digital transformation, as well as accelerating the deployment of digital services, and expanding Internet of Things (IoT) usage.

Is Ericsson taking part in any social initiatives to implement IoT for those without access? (For example, education initiatives).

Working with our partners to develop IoT use cases for education has always been in focus for Ericsson. In fact, in response to how the global COVID-19 Pandemic has disrupted education and learning around the world, Ericsson has joined the UNESCO-led Global Education Coalition and launched Ericsson Educate which is a digital program delivering online learning content focused on improving digital skills for students in secondary schools and universities. This digital learning program has the potential to benefit students all around the world who are currently disadvantaged due to lockdowns and home quarantines. The program includes different learning paths, customized to the educational needs and maturity level of the target audience, and can be accessed free of charge via web portals specifically created by Ericsson.

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Exclusive Interviews

Alla Goldner, Director, Technology, Strategy & Standardization at Amdocs

Inside Telecom Staff

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Alla Goldner - InsideTelecom

Amdocs is an international company founded in 1982 that specializes in software and services for communications, media and financial services providers and digital enterprises. The company helps service providers, communications agencies and financial service providers with modernizing solutions that involve digitization and automating systems and services in many industries. 

Mrs. Alla Goldner, Director, Technology, Strategy & Standardization at Amdocs, discusses the company’s strategic direction, the future of 5G and building a better connected world.

What are some of Amdocs’ most notable achievements?

Our company’s purpose is to enrich lives and progress society and help build a better connected world using creativity and technology. Over the years, we have partnered with the leading players in the communications and media industry, enabling next-generation experiences in 80 plus countries through hundreds of transformation projects. We have helped service providers better meet the evolving needs of their customers as they drive growth and transform and take their business to the cloud. In the network domain for example, Amdocs has helped communications service providers open their networks to their full potential by providing software and services in the areas of network engineering and rollout, hybrid network management and automation, cloud/virtual network expansion and autonomous operations for LTE, 5G, fiber, cable, satellite and more. These are all notable achievements that we are very proud of.

You are recognized as a female pioneer in the world of telecoms. Can you tell us how you came to achieve this role? What are some of the biggest challenges you have faced?

I have always worked in the most innovative areas of telecommunications, with some of the recent examples being 5G, NFV/SDN, and cloud-native networks. I always strive to see the bigger picture, which not only includes a combination of the key aspects of the most advanced technologies, but also the relevant definitions and implementations, the impacted standards, evolving open source communities, and the vendor implementations.

I also participate in and manage several industry-body initiatives and activities. Some of my ongoing duties are ONAP requirements subcommittee chair and TIP OCN Orchestration stream co-lead. These roles really help me to see the broader technology evolution picture as an insider.

Some of the biggest challenges, but also an opportunity at the same time, is keeping pace with the continuously changing technologies and ecosystem in the world of communications networks, and the need to stay up to date with accurate and relevant technical and business information all the time.

As a female in this industry, I do my best to encourage young female engineers, inside and outside of Amdocs, to be proactive, to plan their carrier, and to not be afraid of failing while innovating.

Amdocs has launched a special section related to COVID-19 on their website. Can you share some insights from this section?

The post COVID-19 world is one in which service consumption and network traffic patterns will be much more dynamic than before. There are all kinds of new challenges service providers are facing, such as, how to better optimize and build their networks, how to engage more effectively with customers through digital mediums, how to automate operations with less manual intervention, how to tailor and launch new types of service plans, and more. So, this section highlights some of the solutions that we can deliver to communications service providers to address these new challenges.

What are your thoughts regarding 5G deployment? What are the benefits and risks associated with the technology?

5G technology brings to service providers the opportunity to implement new use cases and deliver new services, including for the enterprise segment, ones that require very high bandwidth and extremely low latency, something which could not be achieved with the previous technology generation. It is important to mention that 5G also brings a new disruptive mix of standardization, open source and industry innovation communities and projects to telecom, such as ORAN, ONAP, and several new TIP projects (OCN being one of them). The challenge is to define where open source ends and where vendor implementation starts, and specifically, what vendors should do differently in this new changing environment, and how to maintain their own strengths and competitive advantages. One may look at these disruptions as an advantage, whereas others may see this as a risk. This is the reality though, and those who will be able to successfully adapt to these new patterns and build their products seamlessly on top of open systems and open source platforms will succeed, in my view.

What role do you think the pandemic will play on the telecom industry?

It may postpone some 5G deployment plans in the short-term, but I believe it will expedite things in the long-term (well, I hope pandemic will not last long!). The reason for that is the highlighted and fast-growing need for high-quality applications we are using from everywhere (and not only from the office or home) and the increased need to automate to reduce manual operations, which eventually requires very high levels of system assurance, including AI/ML, and excellent bandwidth and latency characteristics, which only 5G can deliver. 

Amdocs has partnered with some of the biggest names in the industry. What are some tactics you deploy to attract and maintain high-quality partners?

The communications industry is undergoing significant disruption in many areas, but one area that I will focus on is around the transition to open cloud networks. Here, a larger and more diverse ecosystem is starting to participate in providing solutions. We are successful in partnering with some of the biggest names in the industry, such as cloud-scales like Google, Amazon and Microsoft, because we bring not only advanced, complementary solutions like service and network automation platforms into the mix, but because we are also uniquely positioned as one of the most capable and experienced systems integrator in the communications domain. One that can pull together and integrate all the pieces to help communications service providers on their network transformation journeys to the cloud.

 What are some of the biggest trends currently in the telecom world? Are you doing anything to stay ahead of these trends?

The biggest trends I would identify are ‘softwarization’ and virtualization of the telecom networks and the move to the cloud. Virtualization is turning into a push for ‘cloud-nativeness’, with major activity by cloud providers such as Amazon, Google, Microsoft, Alibaba and others. These companies are also starting to take share in traditional areas of the telecom world, especially for different types of edge deployments. Additionally, another significant trend is openness and creation of Open APIs among different network layers and components, defined by standards organizations such as ORAN, 3GPP, TMF, MEF, along with open source for the components themselves (ORAN-OCS, ONAP, Akraino, CCNT, TIP OCN are some examples of the relevant communities). And 5G, which is well on its way to being deployed across the globe, would be the first, hopefully successful, combination of all these mentioned trends. We are in lockstep, and in some cases staying ahead, with these trends, being closely and deeply engaged in leading the work done by some of these organizations. As an example, our leadership position in ONAP and in TIP OCN, right from the launch of these initiatives.

What are some of the biggest challenges that you have come across while in the telecom industry? How did you overcome these challenges?

For some years, it has been a world led by only a few big network vendors, such as Ericsson, Nokia, Huawei, which made it very difficult, almost impossible, to bring any significant advances in standardization and reduction of lock-in through products built by other companies. The way to overcome this impasse is to get significant service provider support towards addressing this challenge jointly with standards bodies and new product entrants. By the way, this is something that I successfully did while working for my previous company, Allot, through introducing TDF (Traffic Detection Function), UPCON (User Plane Congestion) and several additional concepts into 3GPP standards. The landscape is becoming much more distributed and diverse, with all the trends I mentioned before, and therefore, I would guess the disruption may be easier to achieve now. Still, I would say, the major rule to overcome such challenges is to understand what the customer really wants and “recruit” them to support you.

From your experience, what is one lesson you think people should know at an early age?

Don’t be afraid to fail. One must try. In the worst case, a person will always have enough time to take a different path and will become more experienced through the failure. Young people – belief in your forces and ability to succeed is 50 percent of success, at least. And if you believe in yourself, and if have the confidence to take on challenges, others will also believe in you.

What advice would you give fellow women in the telecom industry?

With the introduction of work in the telecoms world largely done by the open source communities and by industry collaboration communities, the need in human interaction skills becomes more and more important. This is where women can show their strengths – a combination of technical and human skills – IQ plus EQ, and this is what I would recommend fellow women to focus on to help them along their career path in the telecom industry.

In IoT, beyond the smartphone, door opener and coffee maker alarms, what application of IoT do you see really making an impact in the future?

Smart city is one of the major IoT applications which found its way into reality and will only expand. Smart factory is another significant example of successful ongoing adoption. The health industry, especially considering the ongoing Covid-19 situation, will become more and more digitalized with IoT devices to play the key roles of measuring and transforming the information within the system, so less human interaction and human resources are needed. And, the advent of 5G networks will only accelerate the deployment of more and more interesting IoT-based services.

Amdocs completes 1.7 billion customer journeys per day. What are the most common types of journeys completed?

Just to be clear, this refers to the journeys of end-users, that is end customers of the service providers that we serve. Examples of journeys we directly impact and complete include things like, an end-user utilizing an Amdocs developed digital portal to purchase a new offering or viewing and paying their bill. Another example of a journey is one where a user is consuming a service that includes the steps of authentication, authorization, access, policy control and charging, all again going through Amdocs systems. All kinds of communication and media consumption activities by consumers and enterprise users go through and directly touch Amdocs provided systems and solutions. We are in the critical path of supporting all these customer journeys.

What are some niche-market solutions that you have been able to work on?

I would not necessarily call these ‘niche’ as they will accelerate towards becoming mainstream in a few years. But given the spirit of your question, two emerging areas that we are deeply involved in is providing service and solutions as part of the Telecom Infra Project (TIP) and the ORAN Alliance initiatives, which I mentioned before already. TIP was founded by Facebook some years back, and both TIP and ORAN Alliance are focused on driving the realization of a vibrant open ecosystem of network solutions and integration services providers to help accelerate innovation, increase efficiencies, eliminate vendor lock-in and give service providers a wider choice of technologies and suppliers to help them transform and build the networks of the future such as 5G.

Can you envisage a completely cashless society or something close? What are the benefits?

I do believe it will happen at some point in time, as a fully digitalized community doesn’t need cash-based transactions and, in fact, there are some countries already, where cashless transactions are the norm. There are benefits in leveraging the same single platform people use for their bank transactions, for their shopping experience and for their personal expenses. However, there are different countries with different levels of digitalization at this time, therefore, the process will be gradual and will take a while.

Tell us more about the ‘good deeds’ solution. How does donating 700,000 GB help those in need?

I am assuming you are referring to the ‘good deeds’ solutions from service providers. I think this a great initiative the industry is taking to help users stay connected during these challenging economic times. The data donations service providers are making, is helping consumers worldwide stay connected during this pandemic, and this is somewhat akin to how food banks are keeping people fed during this challenging time. Of course, it’s not at the same level of urgent need, but it’s not that far off either. Connectivity is not a luxury, but a necessity in the world we live in today.

Besides speed, what is the importance of 5G for the world?

Realizing applications and services which require not only high speed, or in another words, bandwidth, but also low latency and along with several additional characteristics that only 5G can fulfill. This is on the technology side. But one major thing we sometimes forget about is enabling new monetization strategies to make it worthwhile to deploy, both for the carriers, and for the users.

How can some of your solutions help with business disruptions?

I will bring one example of what we are actively promoting in the standardization communities as well as in the industry in general. As you know, network slicing is a major 5G functionality, which allows to have separated virtual 5G networks, residing on the same physical infrastructure and using the same network functions. As I mentioned, one key thing for 5G to succeed is the ability to monetize it. A new charging method which can be useful for engagement of carriers with enterprises, is network slicing charging, where charge is not per mobile sessions of a subscriber, but by the consumption of a slice. We strongly believe this opens many opportunities for a new level of engagement and profitable monetization models, and thus, we include it as a part of our Network Slice Manager solution working along with our BSS system to drive innovation in this area.

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