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Interviews

Kevin Taylor MBE – Indigo Telecom Group Chairman

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Kevin Taylor MBE

This year has been a rollercoaster ride for industries far and wide, the most notable being the impact of the Covid-19 pandemic on economies, governments, and companies alike.

For many, financial numbers and results dipped, projects were cancelled, and investments stopped dead in their tracks as the world’s population took refuge in their homes.

While most of the world were hitting the breaks, the telecom industry went into overdrive, as they took to the frontlines to maintain networks and connectivity streams, enabling the world to remain connected.

It wasn’t an easy feat, but telcos were able to steer the ship in the right direction by realigning their capex investment, focusing on immediate network expansion and managing their frontline engineering capability.

Inside Telecom sat down with the Chairman of Indigo Telecom Group, Kevin Taylor MBE, to find out more about the inner workings of the business and how Indigo remains steadfast despite the challenges ahead.

Indigo has been providing network and infrastructure to clients since 2009, currently operating in over 90 countries. Tell us more about your global expansion plan? 

Obviously, we have a strong presence within the UK and throughout the EU; our acquisition of a incredible design company called 4site, last December, has given us a number of positives such as strengthening our design capabilities across the mobile and network spaces, and that has given us two things:

  • It gave us a huge boost within Ireland by winning the national broadband to roll out fibre across the rural communities.
  • It gave us the capability to have a stronger fibre and wireless design rollout within the UK, which so far, has proven to be very successful.

The 4site acquisition gave us the ability to focus on an end to end design, build and support capability across mobile/5G, optical/fixed and broadband networks and data centres. This new three by three model allows us to offer end to end solutions across all the hottest and most current technologies in our industry.

So, our ability to meet our Customer demands are moving in the right direction…as an example, customers might ask for the following…5G design and build? YES, Broadband build? YES, Mobile Data centres/IOT? YES, Optical and Fixed Line Support? YES, our three by three model covers all the basis in the industry which means we are very busy.

In addition, we will be looking to strengthen our presence across Germany, the Netherlands, France, and Austria. The next expansion on our list in Europe will be Spain, Italy, and Denmark.

Away from Europe, although we have a presence in Hong Kong and Singapore, however expansion has been delayed due to travel limitations, which has been difficult amid the Covid-19 pandemic.

In parallel, we plan on opening in the United States sometime early next year and expanding with our Customer demand. It is exciting times but as a company we are passionate about moving at pace despite Covid-19.

How do you plan on accelerating business growth?

I’m a big believer that momentum in a business is essential for success, our customer demand is up 6X, our portfolio is expanding, our strategy is working, and our customers are supporting us.  It has allowed us to build on the positives we’ve garnered, hire new people and continue as a business making a difference.

The reasons why people like to buy from Indigo Telecom Group is widely due to our genuine desire to make a real success of what we’re doing for our customers, by exceeding customer service and delivery expectations.

Operationally, we focus our efforts toward offering a strong customer experience, by putting a high level of priority to improve their value streams within their very own businesses.

Guaranteeing the service model is of great importance to us, and that’s been reflected in our work, as our service levels have been 99.99 to 100 percent efficient for a long time now, even with the challenges presented to us since the pandemic began.

Other things that we’re looking to improve are expanding our three-by-three services model, reinvigorating our data centers to extend their capabilities to become more proactive, bringing in some digitization to allow more automation in the business, and creating an end-to-end service catalogue across all of our portfolio to make sure we are ticking all the right boxes.

Thus, our primary aim is to ensure we have excellent tightening operational principles within the business, increasing customer engagement, measuring customer response, strengthening our partner management, and lastly, making acquisitions where appropriate to accelerate our business.

I’m a person that believes in bottom-up strategies, rather than top-down strategies. Companies should involve the talent of their employees across the business to help define the strategy. This in our case has enabled them to feel part of the change within the company.

The 2019 acquisition of 4site in Ireland allowed Indigo to roll out new design capabilities across the UK and Europe. What gains have you made from the acquisition?

Our acquisition of 4site, in real and measured terms, has helped us add the wireless and fibre design aspect to our build and support capabilities, while enhancing our go-to market strategy as well as expanding the scope of services to our customers.

In parallel, our pipeline has gone up 6x from an acquisition perspective, while securing higher win rates than where we started, so in less than a year, the transformation to our business has been fantastic.

Indigo’s services portfolio is constantly evolving to meet the needs of your growing customer base. What areas of operations interest you most right now?

Here we must look at our most compelling areas, while looking at our engineering talent and capabilities in order for us to hit the sweet spot for us and our customers.

Although funds in the industry that are coming in are both on the telco and investment side, each investment needs implementation talent and it’s our job to provide this as well as deliver our capabilities on time while moving incredibly fast in many key aspects such as broadband, fixed, optical networks and next generation data centres.

There’s also the rise of the Internet of Things (IoT) and everything that comes along with it, which will rapidly develop with the rollout of 5G; in addition, there’s also edge computing, tower companies expansion and technology manufacturers launching better and faster infrastructure.

How does Indigo set itself apart from other telecom engineering companies?

Well you must consider that every major company in this business has a history within it, we have an engineering one, and I think our effective sales channel and the quality of engineering  is what sets us apart from the competition.

And to maintain that edge, we really need to understand the need to do everything right and effectively first time and every time; this is our company culture, and we are also keen to offer the younger generation an opportunity they deserve within this industry, which is a massive thing for me personally, and now we’ve done just that by filling some of these roles in the 100 positions we have hired over the last five months.

We provide full training support; we have just launched an apprenticeship scheme and on-the-job training is provided across our organisation.

With all of this bundled together, it allows us to offer quality, opportunity, and experience to these engineers, noting that some of them have become redundant or have struggled elsewhere during the COVID-19 era.

What projects are you working on and how is the prospect of 5G shaping the future of your operations?

5G is going to be very interesting going forward, especially from both B2B and B2C perspectives. Thus, the most integral part in moving forward is connecting with the right partners.

For a few years we have been supporting our customers by designing and upgrading our customers’ infrastructure to be ready for 5G.

We have also put a large focus on enhancing our build capabilities, which is a huge positive for us to be able to offer support to our customers. We’re aiming toward staying at the leading edge of technology and enhancing and growing our knowledge.

Will 5G rollout be prioritized toward businesses and enterprises first? Or will the rollout happen for both businesses and consumers equally?

I think there’s going to be a massive upside on the B2B transaction applications front, and segmentation of those applications. However, consumers will always want and seek the latest technology especially the younger demographic; we’re already seeing this via the increasing demand of 5G-powered smartphones.

Businesses will be looking at the benefits of 5G for enterprise, so I think the demand and priorities are going to be met equally. Especially since it’s going to support remote connectivity, like IoT, AI, VR, AR etc.

How can telecoms manage the mobile data explosion?

The most important thing is keeping our knowledge as up to date as possible and doing this by maintaining our engineering focus and depth. As I previously mentioned, we just hired 100 engineers, and pretty soon we’re going to be looking for another 100, and then another 100, training them all effectively to have the right skills necessary for what’s to come will be key to our success.

How have you coped with the changing demands brought on by the COVID-19 pandemic? What measures have you put in place to ensure the efficient running of network infrastructure at this time?

The whole world went into shock the first few months. I think when we went into lockdown, nobody really understood what Covid-19 meant, and projects were cancelled left, right, and center.

However, the support of critical industry must keep going regardless of all the problems associated with Covid-19, especially with the massive importance of connectivity, for hospitals, businesses and, consumers alike.

We must keep the communications world operational.

At the beginning – apart from the critical projects – things slowed down for months or so, and then suddenly investments started again; telecommunications companies needed to scale up their networks due to people’s heavy usage of video conferencing technology, gaming,  multimedia and many other applications.

Usage has been going through the roof… we have all played a part in keeping everyone connected.  The increased usage of data around the globe has meant the telecoms industry has been rushing to invest in increasing the size of their networks.

In parallel, since the beginning of the summer, the pandemic has accelerated new technologies, which is why there are big amounts of investments going into our industry, and from that, we as a company, have grown tremendously, and hopefully we will continue to build on that growth.

On the ground, our engineers haven’t stopped, they have been on the frontlines with the right PPE and support, and I think they’ve done an absolutely brilliant and amazing job at keeping all of our customers happy. They together with all other key workers across many industries are my heroes.

Initially, in the back office, our employees have worked from home, and now we’ve implemented a rotation schedule for them that’s been in place for the past 4 to 5 months, which has kept morale strong.

One point of interest, our millennial staff are desperate to get back to the office, wanting to work from the office and work within a space that puts them in the right mindset to reach their full potential; thus, with the new rotation model, they’re happy to be back.

Is your business strategy keeping pace with the market? What challenges are you facing now?

First and foremost is keeping the momentum in the business, being aware of that and finding the right strategy to keep moving forward. In addition, one of our main challenges is hiring the right talent, continuing putting our customers first.

All while having fun within this strange new reality.

You have over 25 years of experience in telecoms. What excites and perturbs you about the industry today?

Every spring and autumn, there’s a new fashion in the world of telecoms and technology, and what excites me the most is keeping up with that fashion. An example of this can be seen when the first contactless solution in the transportation industry first surfaced in Hong Kong in 1997. I was a part of that – it was new and fashionable.

Whatever the next generation of fashion may be, I want to be part of it, and I think the most current one is 5G.

There are more changes that are happening today in technology than I’ve witnessed in my entire career, and I started back when we had shared mainframes, but to me, it’s all about what’s coming next.

Secondly, I’m very big on diversity; during my tenure in Asia-Middle East-Africa, I was the first in placing woman CEOs to lead businesses both in China and Japan. The selection was done because they were the best candidates at the time of interview by a country mile, but it culturally turned heads. I enjoyed that.

I also want to ensure that everyone has an equal opportunity within this industry. For example, when I was Chairman of the British Chamber in Hong Kong, I worked with six big companies – among them banks, technology companies and utility companies – where we brought together youngsters who were on vocational training, they had fantastic ability but lacked the personal financial circumstances to go to university.

We rotated a number of individuals around each of the six companies to give them work experience while enacting a “if you like them, you hire them” policy, it was a tremendous success. People who would have never had the chance to work for companies due to a lack of qualifications, were offered the opportunity because of their capabilities.

It’s the human element as well as the need to give future generations every opportunity, that really excites me the most. I believe we all have a moral obligation in life, this keeps me energized every day.

We’re a diverse group of industry professionals from all corners of the world. Our desire is to provide a high-quality telecoms publication that caters to an international market, offering the latest and most relevant telecoms information to businesses, entrepreneurs and enthusiasts.

Interviews

Ian Terblanche, Global Strategic Sales & Channel Director at Sigfox

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As the world moves heavily towards digital inclusion, all aspects of life will become connected, paving the way to a more IoT-fueled tomorrow. A major player within this ring is Sigfox, the world’s leading service provider for IoT services, Inside Telecom sat down with the company’s Global Strategic Sales & Channel Director Ian Terblanche to discuss their solutions regarding this field, and its impact on connectivity.

Could you briefly tell us about Sigfox’s 0G network? 

Our global network allows billions of devices to connect to the Internet, in a straightforward way, while consuming as little energy as possible. Our game-changing approach makes it possible to send and receive data without the need for complex connections or SIM cards. Base stations simply listen in and capture specifically formatted radio messages from around the globe. Devices need something as simple, and as small, as the silicon chip that you find in a remote control.

How do your 0G IoT sensors and connectivity aid in the digital transformation efforts by incorporating real-time alerts about delays and transport conditions?

Sigfox has built a dedicated IoT network across 76 countries to serve 3 market segments:  

1. Security – we provide Securitas with an anti-jammable network for their home alarm service. Despite more people investing in alarm and remote surveillance systems to discourage burglars and enable them to react quickly to any intrusion, those same systems can be faulty, suffer from breakdowns or even jam at the worst possible moment because of a droppage in the GSM network linking them to the security company protecting your home. We also work with Verisure, a Swiss company that specialises in alarms with remote monitoring, to mitigate that potential risk in its own devices and system – by using our 0G network as a backup connectivity which, unlike the GSM network, is less likely to jam. Through 0G network connectivity, communications between Verisure and each individuals’ home virtually anywhere in the world is assured 24/7/365.

2. Asset tracking – we provide DHL with a global asset tracking service with seamless roaming globally. DHL has outfitted around 250,000 DHL roll cages with smart trackers using a 0G network. The result is improved visibility of the essential and valuable roll cages, which are used to transport large volumes of parcels – about five million shipments in Germany alone each working day. 

3. Monitoring – we provide the world’s largest food retailers with full end-to-end cold chain monitoring. This ensures that frozen food, for example, does not at any point in its journey go above the required temperature to keep it viable for purchase once in a supermarket.

In summary, no other network providers offer a single, global, open roaming IoT network that is exclusively designed and built for low cost, environmentally friendly data capture and transfer.

What are the benefits of using IoT to improve goods exchange between the EU and the UK? 

IoT allows both loaders and shippers to identify, track and isolate individual assets whilst digitally linking the required paperwork to the goods being transported. For example, in a mixed pallet shipment, where one consignment has an issue, the entire shipment is delayed. But, with IoT, the individual consignment can quickly be located, isolated and removed. IoT also provides near real time insight which allows decisions to be made quickly and at an individual shipment/consignment level.

What role does IoT play to reintegrate the UK into the European Union?

 IoT, if implemented correctly, provides the missing data to provide a clear consistent picture of cross boarder movement. In most applications, IoT bridges the gap between central data sources and the physical world, and in particular asset tracking and product movement. By strengthening supply chain visibility, IoT can dramatically reduce friction and minimize delays for smoother trade.

What is Sigfox doing to assist a post-Brexit UK to track transit paperwork towards shipment? 

We have several engagements across the supply chain within Europe and beyond. At their core, all of the engagements have the same requirement, to digitally link the physical asset/product to the required paperwork. This allows end-to-end visibility and facilitates near real time correction within the transportation process.

How does IoT implementation across supply chains aid businesses with Big Data? 

We believe that IoT fills a critical gap in the data required to give true end-to-end visibility. Most companies have good data sources within their enterprise estate and often their key suppliers can also provide data inputs. What is often missing is data from the physical world, outside of those companies and their supplier systems. IoT provides that data source to fill in the missing gaps, but the real question is how do companies gather IoT data from many different sources? This requires careful consideration.   

Will you be rolling out the fifth-generation technology to assist your IoT sensors? 

Our strategy is very clear, we work with the world’s largest silicon /semiconductor providers to reach ultra-low cost components that are sustainable and are the platform to facilitate IoT to enable everything. We have a combined roadmap with these suppliers and our eco-system provides the physical device manufacturing capacity to scale as the market adoption grows.  

Can you tell us more about any future plans to expand your services? 

We have many future plans, but not all that I can share right now. One I can talk about though is the strategic initiatives in our vision of open OSS. In response to growing market demand we are re-engineering our OSS to be a ubiquities data capture platform for multiple IoT devices. We see this as a key step to accelerate the entire IoT marketplace and to simplify data orchestration.

Could you please elaborate more on your recent partnerships with telecom operators to improve the quality of your services? 

We work with a number of telecom operators globally to provide a wireless portfolio with 0G connectivity for over 1.3 billion people and 17 million registered devices, and growing.  Our most recent partnership was with Citymesh in June, where Sigfox’s 0G network was selected thanks to our ultra-low consumption combined with low hardware and network costs. We will continue working with telecom operators to further develop offerings based on our 0G network.

As the pandemic slowly subsides, what have been some emerging challenges that you’re currently facing? 

CV19 has been devastating for so many reasons, however many positives have come from it: The environment has become a lot more central to many countries/companies thinking. Having faster visibility of issues and being smarter at making decisions has become even more important and finally the pandemic has totally transformed the historic view of supply chains. IoT adoption has increased, which in turn accelerates supply chains, and minimizes inefficiencies and costly delays.

What steps are you taking to resolve them? 

We have seen a big difference in the impact on different sectors: The logistics firms we work with have seen a massive increase in demand which has placed real stress on their infrastructure and asset management. Whereas in the brewery and retail (physical) sectors we have seen the opposite. What is common across all business sectors is that the pandemic has highlight real deficiencies in current business models which in turn has accelerated digitisation in all aspects of business re-architecting.

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Interviews

Steve Lacoff, General Manager of Avalara Communications

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Steve Lacoff

Nothing in the world is certain except death and taxes. While we may be far from solving the former, Inside Telecom sat down with Steve Lacoff, General Manager of Avalara for Communications to discuss how their solutions can make tax management easier for all involved amid a world changing pandemic, when going digital is the new normal.  

What are the patterns that have changed in communications and technologies with the spread of COVID-19?

Covid-19 has certainly impacted a lot of businesses in a negative way, but broadly speaking it’s actually been a little bit of a tailwind for communications. Everybody has been at home, with millions of people having to transition into remote work. In order to do that, connectivity is crucial.

Accordingly, an uptake in virtual collaboration occurred with people using platforms like Microsoft Teams and Zoom,  as well as VoIP for enterprise voice being extended into employees’ home offices.

Also, on the consumer side, people had more at-home time, and budget, for living room entertainment, creating a significant uptake in streaming services. Streaming giants like Disney+ doubled their subscription base during the pandemic. This scenario occurred across the board with streaming platforms. What’s interesting about it is that when those platforms begin with a free trial, then customers transition to a month to month contract, it’s a very sticky service. Consumers were exposed to more streaming services during COVID-19,which in turn has driven more adoption.

What can you tell us about data, VoIP, and video streaming, with businesses turning digital?

Those services are foundational, as businesses have gone digital and increasingly embraced remote work.

Companies have for many reasons been intrigued with remote working, including the reduced necessity for big offices, and the elimination or reduction of commuting, giving employees more flexibility.  Suddenly, hundreds of thousands of companies were thrown into this forced experiment to give it a test run.  We collectively found that, with platforms like VoIP, Zoom and Slack, remote work did not impact productivity.

While COVID may have forced them to redefine the work culture, companies discovered that remote working worked.  We’re beginning to see that every company has licenses to Zoom, and they are increasing their investment in messaging platforms.That leads companies to adopt a new strategy, where you can’t just be a pure play messaging company or voice provider or collaboration company. All those capabilities have to come together in a single unified platform where all these services work together. We have been a big shift in terms of companies expanding their capabilities, either building their own platform or through acquisition.

Supply chains have been experiencing heavy pressure due to the global health crisis; how has Avalara been able to absorb this amount of pressure trickling down? What are the tax solutions you provide for the ever-evolving telecom, streaming, and technology industries?

We provide tax calculation and compliance products and services for telecom and tech companies; therefore we’ve been able to help companies navigate these challenges in a number of ways.

With merger and acquisition activity, multiple businesses are coming together and typically have multiple tax platforms that require unification. When they do that, they start evaluating whether or not it is a capability the company can run in the cloud. One of the key advantages we have is that we are a native cloud technology service. As such, we’ve been able to help many companies consolidate these different systems into one tax service where we can handle all their tax calculations, and all their registrations and compliance filings. Basically, we take all that corporate tax complexity and provide outsourced cloud tax compliance solutions.

When companies come together, it’s intended to expand their product capabilities. Therefore, when you have a broader set of products, you get a more complex set of tax requirements because the taxability and the rules, particularly in the United States, vary dramatically from service to service. We have a robust library of content where we can provide customers a future-proof solution no matter what product or technology.

What are some of the complex compliance challenges you’ve faced during the pandemic?

Some of the challenges are simply inherent, as the taxation regime in the U.S. is incredibly complex, with taxes at multiple levels: federal, state, county, and city level.

As companies go digital and make their services and capabilities available in the cloud, they are now serving customers not in just one state or region, but across the U.S. and globally.

And as these communication services move away from being infrastructure based and transition to the cloud, they take on a much broader taxation footprint, with increased complexity.

A second challenge has to do with cord cutting and the rise of streaming. With traditional pay TV services, we’re subject to a whole string of taxes, not only in traditional sales and use  taxes, but also telecommunications taxes. During the pandemic, streaming was introduced broadly, and not subject to any tax.  Over the last two years, on a state-by-state basis, jurisdictions began introducing not only sales and use taxes, but also traditional telecommunications taxes for streaming that were based on the taxation of TV services.

The reasoning is simple – with cord cutting, you had consumers moving away from a heavily taxed service to a service that had little to no tax, shrinking that tax base. In an effort to reclaim some of those taxes, states have aggressively looked at taxing streaming in the same way they did pay TV or cable service.

What differentiates Avalara from its competitors?

It’s several things: one is that we are a true cloud-based service. Traditionally, tax software systems were run on-premises, having a lot of associated costs and maintenance. It is very simple for customers to implement our cloud-based products and services, which scale fluidly.

The second thing is ease of migration. Since Avalara’s founding, the area of focus has been to provide out-of-the-box integration to ERP and accounting systems, ecommerce and billing systems, and subscription management systems, via connectors. Avalara  is integrated with over a thousand different technology solutions that companies use to run their business.  

Our breadth of content is another important benefit, which includes all the various tax rates, and the rules associated with those rates. We have a very large content team that researches all of our content to ensure the accuracy of taxes – this capability allows us to be agile and ahead of the curve in terms of ongoing rate changes, and, for example, additional states that are adding taxes on streaming services.

Could you briefly tell us about the benefits emerging from Avalara for startups and partnering with Female Founders Alliance?

There is a big benefit of what we do for startups in terms of ease of integration with a cloud based system. Avalara offers a very flexible set of tax compliance solutions for early-stage companies to adopt, and we support these companies as they continue to grow.

How has the pandemic affected your ability in facing tax fraud? Could you give us a brief example?

Avalara began to see significant anti-fraud measures with the e-invoicing requirements that are now taking shape in the EU from a VAT perspective. This trend toward “real-time” tax collection will have many advantages for governments to be able to secure their tax due on a more immediate basis. However, it introduces significant complexities for businesses. Avalara has been working diligently to stay ahead of the introduction of this new tax regime change. To that end, we recently acquired a company, INPOSIA that handles many e-invoicing requirements.

How has the rise of cryptocurrency affected your business? And what are you doing to adapt to this new technology?

Avalara is more focused on the longer view of the development of stable digital currencies. The accelerating shift to government-sanctioned digital currency is an inevitable global trend, following closely behind an increasingly digital economy. In the U.S., we’re seeing a rapidly evolving effort with the CBDC Digital Dollar Project, buoyed by the growing adoption of cryptocurrencies such as Bitcoin, the speed, ease and traceability of digital currency, and competitive positioning toward other world governments. CBDC efforts across countries are frequently collaborative, with governments, private industry, think tanks and educational institutions providing resources for research, development and testing. Avalara is a pioneer in developing advanced technology to drive innovation in compliance, and this includes our ability to handle taxability and compliance around digital currency. Avalara will continue to closely monitor CBDC developments around the Digital Dollar Project, and we stand ready to assist as efforts move forward and private sector resources are required to develop a country-leading digital currency.

 How has the ever-growing pressure from worldwide governments on Big Tech companies affected your business?

This is something we’re watching closely – the ramped-up pressure on Big Tech is certainly increasing the complexity of tax overall. We’ve already seen action taken in Maryland with a gross receipts tax. It could ultimately have effects for both communications tax and sales tax.

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Interviews

Yashu Kapila, CEO of BugRaptors

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Yashu

It is a known fact that the world has become ever more digital, leaning on online services has become the norm of our day-to-day to the extent where it has dictated the flow of our careers, personal lives, even the most remedial of our tasks.

But while these online services and apps have stood at the epicenter of our functionality, a lot of work goes into building them, and even more work is needed to test and eliminate their bugs before they’re made public.

In a bid to take a peek behind the process of an online service’s journey from Alpha to its live version, Inside Telecom sat down with Yashu Kapila, CEO of BugRaptors, an India-based independent software testing company in the QA Industry.

Could you please provide us with a short brief of your company’s services?

BugRaptors is an independent software testing company that provides Standard QA Services, Specialized QA Services, and Test Advisory Services, including manual testing, functional testing, compatibility testing, user acceptance testing, mobile testing, web testing, game testing, regression & usability testing, automation testing, security testing, Big Data testing, cloud testing, Agile & DevOps, salesforce testing, localization testing, API testing, performance testing, compliance with GDPR, and many more.   

Apart from that, we offer QA Process Consulting, Capacity Augmentation in Functional and Automation Testing, Build-Operate-Transfer (BOT) model Testing Teams, and Independent Validation & Verification Services using the latest tools and technologies to ensure that the product is released to the market with exceptional quality.    

How does BugRaptors set itself apart from its competitors?

When it comes to business success, BugRaptors focuses on staying ahead of its competitors through its never-give-up attitude on quality. After all, it is all a business built over Quality Assurance.  

We don’t quit until it is done, and we believe in going the extra mile by serving our customers with strategic insight, execution, and quality results. We are a certified company, which means we help our clients with solutions that offer the highest quality and lowest risk. 

What are some of the challenges that you and your company are currently facing?

At BugRaptors, we anticipate significant global marketplace challenges that witness changing client preferences and rapid technological changes. Our future success depends on the ability to identify issues ahead of time, enhance our existing service offerings, develop new strategies for products and services so that our clients can meet their changing needs. Our business can suffer if we don’t foresee and introduce new services and improve existing services to keep up with technological advances and industries on which we focus.    

Could you explain the impact of artificial intelligence and machine learning on the QA Industry?

Both Artificial Intelligence (AI) and Machine Learning (ML) play a crucial role in improving the QA industry. When it comes to accelerating the app development process and checking thousands of lines of code, Artificial Intelligence helps in sorting the log files, scanning the codes, and even identify errors within seconds. Moreover, AI can identify and adopt new functions and helps us understand which test cases are needed to execute each test cycle.   

Apart from that, AI can easily automate the processes and can correct the code. In addition, it assigns bug tracking activities to our QA teams and makes it possible for them to find potential errors before production.  

As long as it is concerned to machine learning, Machine Learning is suitable for UI analysis in software testing. Whether it is filtering search results, locating online shopping carts, and making several digital-based transactions, Machine Learning ensures to keep digital elements constant in design and functionality across industries and companies. Machine Learning is ideal for executing test cases through testing and helps in analyzing the look and behavior of software elements.   

All in all, AI and ML are advanced technologies for the software testing domain, and we can utilize them to manage various tasks with automation for delivering more reliable and bug-free software and applications.    

What are some of the most common weak spots found in software and applications that your services have previously flagged?

Bugs, broken identification, injection, sensitive data exposure, security misconfiguration, buffer overflow, and insecure deserialization are some of the weakest spots that we’ve found in software and applications. Therefore, keeping our customers’ data safe and transparent is one of the foremost responsibilities of our software testing company.

We improve the customer base with our compliance-based GDPR testing services and focus on using the Agile approach to fulfill the unique business requirements with 100 percent security and ensure to enhance the transparency in data processing methods. 

Phone applications and software are currently at the core of the digital world, thus in your opinion and expertise, what do you consider to be the most important factor for these apps and software to achieve a good ROI?

Quality assurance is the key to the success of phone applications and software. In the digital world, customers choose quality before getting discounts. Customers always come back when they find the product is extremely good in quality. It brings confidence in them they are making a safe purchase from the vendor.   

They can trust the quality product, make repeat purchases, and recommend the same product and service to others. Besides, software testing also assures that software or phone applications are adequately tested to give customers high-performance, reliable, and security-like features.

All in all, both Software Testing and Quality Assurance are the most important factors that help our clients obtain a good ROI and allow them to offer 99.9 percent of satisfaction to their potential customers.    

How does your high usability, bug-free and interactive user experience, lead to higher conversion and Install Rate?

When it comes to our day-to-day operations, either work or anything like visiting a grocery store, ordering food, etc., people are highly dependent on software. And it is very natural when using software or application that could make things easy and quick. However, the only thing that manages to capture the interest of users is quality.   

Just when you say high usability, bug-free, and interactive user experience, it is everything that the industry is seeking out there. When you can help your clients ensure quality with their software or applications, it automatically calls happy customers for them.   

The ease of using an application, the no lag surfing across the application dashboards, and the interactive navigation, which is free from glitches, are all that make a perfect application. All in all, anything that feels good to use to a customer is all that a business needs to pull on conversions and install Rate, and we at Bugraptors are well-capacitated to do so.

Can you elaborate more on your various methodologies like Agile and DevOps?

Agile & DevOps create a new buzz in the market and help people bring value for end-users in a more efficient way, but from various methods. Well, Agile is a methodology that features a continuous iteration of development and testing in the Software Development Life Cycle process. With Agile development, one can break the product into smaller pieces and then integrate these pieces for final testing.   

On the other hand, DevOps is a culture that aims to promote collaboration between the operational and development team. In other words, DevOps is a software development method for communication, integration, and cooperation among IT professionals to support the rapid deployment of products.   

Organizations consider DevOps today to increase the speed for providing delivery of applications and services. Thus, Agile and DevOps are part of the parcel for the software teams to stay more productive and happier, leading to more satisfied and more paid customers.    

How has the pandemic impacted your business, both internally and on the client side?

Honestly talking, the effect of the pandemic was more visible on the client-side than on our internal operations. At Bugraptors, we were all prepared to take things under control to provide consistent Quality Assurance Services to our clients. Thanks to our early Business Resilience and sustainability plan that made us adapt to the situation quickly.   

As long as it is concerned to the clients, the pandemic showed some strong financial implications on their businesses, affecting the sales and overall operations. Moreover, with prominent economic fluctuations across all industries, the clients had to face some initial downtime.

However, the Quality Assurance made the industry run again at the same pace since the pandemic introduced us to when customers were most looking for reliability with the services. I believe we managed to deliver the same to our clients pretty well.  

How are you adopting the latest digital transformation trends which have increased during the pandemic?

At BugRaptors, we always support our employees for learning and self-development. The same goes for the latest digital transformation trends. We have over 250 certified teams of testers, including leaders, executives, and managers, who stay 24/7 active to go live for education, industry updates, and decision-making.    

We have a culture of change acceptance and believing in growing and working together for our clients looking to get into digital transformation. Our passion, consistency, and thought-leadership allow us to cope with new challenges even after in the era of COVID-19.

Our tech giants have access to 100+ physical mobile devices, frameworks, tools, workshops, online materials, and numerous technologies to fulfill our customers’ explicit and implicit digital transformation objectives and requirements.    

In your opinion, how is your company accelerating digital transformation?

Today’s enterprises want to win a race.

That’s why they are undertaking a digital transformation to boost agility, speed, and innovation while lowering costs. They embrace Agile software development, a continuous delivery approach for front-end and back-end business applications and software.

They want to develop quality-made software and speed up software cycles with the right QA approach. They need a well-organized QA process that BugRaptors already has in its kitty to ensure that the product will go live before the expected time and work perfectly.    

For BugRaptors, speed is everything. We deliver the holy grail of software engineering, focus on reducing risks while minimizing time of delivery. We have advanced analytics, resources, and test setups to perform continuous testing with automation that assists our clients in accelerating digital transformation.   

Using the BugRaptors platform, one can release software faster, reduce cost by eliminating manual testing, accelerate delivery with improved test cycle, and dramatically increase the quality for any business-based software.

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