Language is synonymous with culture, communication and family heritage. It is a fundamental area of learning especially at a time when culture and human interaction are ever-more accessible through travel and digital technology. But living in a multilingual society can present challenges to young students, who may develop skills in one language (the lingua franca) but not the other.
Introducing arabee, the latest technology to boost smart learning for kids – providing both entertainment and education to make learning fun.
Picking up language skills with ease
The latest platform was launched in the UAE, which usually teaches Arabic as their second language in schools after English. Thus, students struggle to learn Arabic and may face challenges if it’s used less often. From this came the idea of launching the smart application according to Lenka Basweidan, Founder of arabee, “We identified that many children were struggling to learn the Arabic Language which was very concerning for us as parents. There seemed to be a disconnect between the time spent studying Arabic and the amount of language acquired.”
“Our team of language experts understand how children learn and acquire language naturally. We have developed and structured the arabee learning programme to hold your child’s attention, keeping them engaged and making Arabic fun,” according to the arabee website.
The programme in bitesize
The programme has divided its teaching curriculum into four categories: songs, video, games and books. All of which, include interactive activities children can explore to keep them fully engaged.
One of the most effective ways to learn a subject or language faster is by combining education and entertainment, which has been realized by arabee, so that children can enjoy the learning process. When kids learn away from the classroom with their parents’ help, it doesn’t just support growth in learning, but also improves their technology skills and capabilities.
Arabic songs will keep children singing and learning with their friends while passing through different levels which help challenge and expand knowledge.
The company highlights that the app’s tailor-made programme is appreciated by kids of all learning capabilities. “Each child is unique and learns differently so arabee is designed with a variety of activities to appeal to all learner types: visual, auditory, kinaesthetic, reading and writing. The children are playing and having so much fun, they don’t even realize they are learning.”
New culture of learning for kids
According to arabee, having already been tested in schools, the arabee programme succeeds where other apps have failed.”It has been built in partnership with teachers, parents and students. The characters and content are based on a child’s preferences using modern teaching techniques to enable maximum retention. There are no ads to distract the learner and the children are guided on a continuous learning journey.”
Experts at arabee have seen the positive impact of the platform; 98% of those in senior leadership positions in UAE schools using arabee, have seen improvement in student engagement and skills.
The team at arabee hopes to cultivate more learning and enthusiasm from kids and parents across the world. “People outside the Arab region can connect to the culture and language through the arabee Family App. As well as teaching Arabic, it uses original music composed using eastern instruments and beats,” the company told Inside Telecom.
The year when smartphones dominated
The year 2020 will always be remembered as the year where the world’s population locked itself indoors to ward off COVID-19 pandemic.
Last year will also be remembered as the year that smartphones became one of the few tools for communication, playing games, downloading apps and accessing news and information in most countries around the world.
The year welcomed more downloads than ever before, with apps specifically focusing on influencing user discovery.
According to U.S.-based analytics firm App Annie, during 2020, time spent on mobile surged at 4.2 hours on Android, which amounted to 3.5 trillion hours in total, a figure up by 20 percent and 25 percent respectively from 2019.
“The world has forever changed. While people stay at home across the world, we saw mobile habits accelerate by three years,” said Theodore Krantz, Chief Executive Officer of App Annie.
Cohesive brand and reputation, combined with a seamlessly connected user experience, continues to drive new user acquisition in an increasingly competitive market.
As the year elapsed, demand for new apps and games consistently jumped seven percent YoY, reaching 218 billion download globally. This increase can be determined by consumers migrating more of their physical needs onto mobile, as spending hit new heights at $143 billion.
“37 percent of app users we surveyed reported they found a new app through a friend or family member. 67 percent of users agree when discovering and purchasing new apps they trust what they learn from online research, and 50 percent only consider well-known apps,” Imma Calvo Managing Director of Apps at Google, said in the App Annie report.
It is worth mentioning that mobile is the only channel with this level reach and depth of engagement.
In the U.S. alone, eight percent of people spent more time on mobile than watching live TV daily. “The average American watched 3.7 hours of live TV a day, whereas they spent 4 hours on their mobile device in H2 2020. The weighted average among countries analyzed for time spent surpassed 4 hours 10 minutes during the pandemic,” the report highlighted.
In the streaming sphere, popular Chinese video sharing app TikTok and Google’s YouTube reigned supreme over rivals.
According to App Annie’s report, TikTok easily outpaced top social networking apps in hours per user, registering a whopping 325 percent in YoY growth.
TikTok ranked in the top 5 by time spent and its average monthly time spent per user grew faster than nearly every other app analyzed, including 70 percent in the US and 80 percent in the UK — surpassing Facebook. TikTok is on track to hit 1.2 billion active users in 2021.
During 2020, 40 percent more hours were streamed on mobile phones, with time spent peaking in Q2 of 2020 in the west as the first wave of COVID-19 forced people inside.
“By 2021 and in the new normal, the average mobile streamer in the US, South Korea and the UK will download 85 percent, 80 percent and 60 percent more video streaming apps, respectively, compared to pre-pandemic levels,” the report explained.
In parallel, YouTube witnessed a surge in time spent per user on the platform, which is 6x increase from last year, recording a watch time of 38 hours a month.
While YouTube was one of the most dominating forces in the video streaming industry across all markets except China, Amazon’s Twitch made headways against many video streaming platforms, which showcases the rise of user-generated content, live streams, and e-sports.
The increase in demand for apps and games resulted in 97 percent of publishers monetizing through the iOS App Store earned <$1 million per annum and would benefit from Apple’s App Store small business program — reducing fees from 30 percent to 15 percent.
“Many publishers — particularly gaming publishers — roll up under larger companies or parent companies and monetize across both stores — taking home much more per year in aggregate,” the report added.
According to data by market research firm Crunchbase, $73 billion in investment capital poured into mobile companies, reporting at 26 percent YoY growth in 2020. These investments were mainly led by financial services, transportation, e-commerce, and shopping.
“Investments in companies with a mobile solution represent 26 percent of total global funding dollars in 2020, per Crunchbase data. Mobile has driven consumer and enterprise technology innovation with geo-location, cloud services and Artificial Intelligence, creating leading companies in transportation, financial services, health care and entertainment,” Gené Teare Data Researcher Crunchbase, said in the report.
Throughout the year, smartphones and mobile services fueled 45 percent more financial engagement, as consumers quickly opted for contactless digital payments in light of the pandemic.
“Time spent in Finance apps during 2020 was up 45 percent worldwide outside of China in 2020 YoY. Whether leveraging wallet apps, financial services like loans, shopping for major purchases like a car or a house, or investing in the market, FinTech apps are in high demand and a critical part of the decision-making process for consumers,” the App Annie report explained.
Within the gaming industry, core gamers mainly chose mobile consoles at home, account for 66 percent of spending, and 55 percent of time spent on mobile games.
“Casual games dominate downloads with the popularity of easy- to-use names like Among Us, ROBLOX and My Talking Tom Friends. APAC drives a significant portion of spend and time spent among Core games, yet Console and PC-gone-mobile titles bridge the West into Core mobile gaming,” the report noted.
Mobile gaming is on track to surpass $120 billion in consumer spend in 2021 — capturing 1.5x of the market compared to all other gaming platforms combined.
As humanity is still not completely out of the woods in terms of the pandemic, experts forecast that while the world enters into an economic recession, technology will continue to accelerate forward regardless of the events surrounding the human race.
COVID-19 changes business habits of tech companies in 2021
The pandemic has changed many aspects of our lives by enhancing specific ways of doing things remotely, while shaking up some patterns in the telecom industry including advertising with new technologies.
With the start of 2021, mobile telecom networks and service providers plan to adapt and better cope with the changes that sidestepped them last year and its impact on their businesses.
“The coronavirus pushed last year’s predictions way off track, becoming a critical driver behind IT trends in 2020,” said Jan Gilg, President of SAP S/4HANA at software company (SAP).
“For 2021, COVID-19 continues to be a central story and a galvanizing force behind this year’s forecast. Digital companies had clear advantages in 2020, and in 2021 those with a strong digital plan will have the flexibility to pivot as needed. What’s exciting is that the appetite for digitization is larger than ever before, and the desire for digital, intelligent environments will lead to transformations happening at rates faster than we have ever experienced,” he added.
The following points are some predictions for the impact on the mobile and digital world for:
1- No speed limit and more digitization
Telecom operators continuously seek new 5G innovations and expand it to reach more users as most people increased usage of video calls and look for more ways to be entertained, collaborate, and spend more time remotely from their friends and colleagues.
With the rise of the 5th-generation technology combined with many activities depending on it, digitization has increased. Open Signal, an independent mobile analytics company, expects that 5G operators will use group video communication to accelerate uptake and will promote the benefits of the added mobile capacity that the technology generates.
New projects and categories will gain control and go mainstream faster than ever before, leading to more participants and greater pressure on the capacity of mobile networks and more data traffic.
Gone are the days when users when internet subscribers and innovative developers fumed over the limited speed of their connectivity thanks to the emergence of 5G.
For example, Apple made 4K Facetime a feature that requires a 5G connection and is incompatible with 4G, which brings more demanding experience.
2- 5G and the trial of the Internet of Things (IoT)
2021 is the year local telco operators will be busy launching standalone 5G, expanding its availability, and optimizing mobile broadband while testing the technology for IoT purposes.
After all those months of struggle due to the worldwide COVID-19 pandemic and its consequences on the telecom sector, the developers of the 5G standards will continue to target IoT markets such as smart agriculture, industrial automation or automotive.
Therefore, the ongoing challenges the world faces will alternate operators’ focus to become mostly on traditional mobile telecom markets that do not require the very latest edge 5G standard to be deployed.
This procedure allows enterprises to get a glimpse of 5G technologies that are strong just as the network slicing, before relying on them. Until the COVID-19 crisis is gradually contained, companies will remain reluctant to make big bets on completely new markets without ensuring that the necessary 5G foundations are fully in place.
Moreover, contactless, and touchless mechanisms of consumer and employee interaction will gain more adoption in 2021, leading to implementation of more IoT equipment for better services.
3- Growth in demand for cashless payments
The virus continued to expand the company’s focus towards contactless activities such as cashless payments or e-commerce via smart phones.
According to MobilePaymentsToday, worldwide transaction value of global transfers reached nearly $88bn in 2020, which is 10 percent year-over-year growth (YoY). The urge to avoid human contact when paying cash led to the demand for virtual payment options, including cross border payments.
Industries that are experiencing a significant rise in international growth in particular demand digital payments in the form of direct selling, distributed development, and travel.
WhatsApp denies its privacy update will violate privacy of users
Under the terms of the new policy, Facebook will be able to collect users’ data from the app such as their phone number, email address, contacts, location, device ID, user ID, advertising data, purchase history, product interaction, payment info, crash, performance, and other diagnostic data, customer support, and metadata.
Users will have until February 8, 2021 to accept the new terms of service or will lose their account permanently.
In response to the backlash, the popular instant messaging app published a statement to address the hailstorm of worries and enact some damage control while the iron is hot.
“We want to be clear that the policy update does not affect the privacy of your messages with friends or family in any way. Instead, this update includes changes related to messaging a business on WhatsApp, which is optional, and provides further transparency about how we collect and use data,” the statement by WhatsApp said.
WhatsApp is the biggest instant messaging app in the world with a global user base of 2.5 billion.
The statement titled “the privacy and security of your personal messaging” tackled a myriad of issues and red flags that triggered privacy alarms from people from all professions and walks of life over its ultimatum approach.
“We can’t see your private messages or hear your calls, and neither can Facebook: Neither WhatsApp nor Facebook can read your messages or hear your calls with your friends, family, and co-workers on WhatsApp. Whatever you share, it stays between you,” the statement read.
The social media giant explained that the messages displayed on the app are always protected by end-to-end encryption, since they “will never weaken this security and we clearly label each chat, so you know our commitment.”
WhatsAppst stressed that it does not keep logs of who everyone is messaging or calling, saying that “while traditionally mobile carriers and operators store this information, we believe that keeping these records for two billion users would be both a privacy and security risk and we don’t do it.”
The messaging app indicated that it cannot see people’s shared location neither can its parent company Facebook, citing end-to-end encryption as the security layer protecting it.
“We don’t share your contacts with Facebook; when you give us permission, we access only the phone numbers from your address book to make messaging fast and reliable, and we don’t share your contacts lists with the other apps Facebook offers,” the statement continued.
The company elaborated that group chats on the app will remain private, since group memberships are used to deliver messages and to protect our service from spam and abuse. “We don’t share this data with Facebook for ads purposes. Again, these private chats are end-to-end encrypted so we can’t see their content,” it continued.
The social media titan explained that these business accounts need to use hosting services to manage their communication, thus, giving them the option to use secure hosting services from Facebook to manage WhatsApp chats with their customers, answer questions, and send helpful information like purchase receipts.
“But whether you communicate with a business by phone, email, or WhatsApp, it can see what you’re saying and may use that information for its own marketing purposes, which may include advertising on Facebook,” the statement read.
However, WhatsApp explained that people who choose to interact with shops, shopping activity can be used to personalize the experience and the ads seen on Facebook and Instagram. “Features like this are optional and when you use them, we will tell you in the app how your data is being shared with Facebook,” the statement stressed.
Although the statement addressed many fundamental details regarding their privacy update, the company still hasn’t answered the broader question behind the need to access private data such as battery level, ISP information, IP Address, phone IDs and many more.
Many cybersecurity experts around the world consider that the social media titan already has de-encryption algorithms that work on surfacing private user data for commercial use. To the extent where WhatsApp’s co-founder Jan Koum resigned as CEO in 2018 in protest of Facebook’s strategy of monetizing personal data.
Facebook CEO Mark Zuckerberg has also appeared in front of the U.S. 116th Congress, and the EU Parliament several times to testify about these tactics and strategies that placed the platform under fire worldwide.
Be that as it may, the approach taken by WhatsApp is shady to say the least, giving users an ultimatum of handing in their data or leaving the app without a choice of opting is an eyebrow raiser in and of itself.
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