Deal allow telcos to monetize user data, ethically.
Swiss real-time data experts, Streamr, today partnered with GSMA, the industry body for mobile telecom communications, to allow three mobile network operators (MNOs) to monetize their user data ethically.
GSMA and Streamr will work together to deliver a technological accelerator programme to selected MNOs. The initiative aims to fast-track potential adoption of new technologies that permit users to share and monetize data from their mobile devices in partnership with operators.
MNOs have tried for over a decade to find a way to monetize the data their network users generate. This has proven to be difficult, particularly in light of the widespread reforms and improvements to international data protection, and information security legislation, in the 2010s.
The pilot is designed to allow telcos to realize this long-held ambition in a fully compliant manner. End-users will be asked outright if they want to join the Data Union to ‘sell’ their data on Streamr’s marketplace, or opt out, using a smartphone app. Also, no data will actually be traded as part of the study.
“Given regulatory changes, and rapidly changing consumer attitudes to both privacy and the value of their data, the only sustainable way for MNOs to monetize mobile data, is by gaining overt consent from their users.
“We also know that the consumer insights industry is desperately underserved when it comes to data from mobiles. We are confident that Streamr’s revolutionary Data Union framework allows them to capture and record this consent dynamically and securely,” said Shiv Malik, Head of Growth at Streamr.
Streamr co-founder Henri Pihkala added, “It’s very exciting to consider the potential for this pilot. MNOs are ideally positioned to unlock the rich customer insights that their subscribers create on their devices each day. Privacy focused data monetization that works with those users, presents a significant new income stream, as the industry faces multiple pressures on existing revenues”.
The pilot will also include a significant research element, gathering user experiences around having the ability to control how, and with whom, their data is shared – as well as how they feel about receiving a share of its value in the future. Learnings will also inform network user retention strategies.
Streamr’s Data Union approach gives people the ability to crowdsell their data, and actively choose who can buy it. It also breaks down long-term data silos to help entrepreneurs, startups, researchers and SMEs by accessing data sets previously off-limits. Data Unions decentralize control over individuals’ data away from a handful of major corporations, serving as a means to crowdsource and share information.
Immediate use cases for the pilot’s data include consumer footfall and mobility intelligence for brands, retail operators and commercial landlords, as well as in events management and city planning applications.
CMC Networks to offer direct access to Microsoft Azure Peering Service
CMC Networks, one of the largest Pan African networks and Middle Eastern carriers, has announced that it now offers direct access to the Microsoft Azure Peering Service, further increasing access to its broad range of cloud services. Clients will now benefit from a low latency and SLA-backed, direct connection to Microsoft across the network spanning 110 Points of Presence (PoPs) in 78 countries. CMC Networks is the third African partner for Azure Peering service.
Microsoft Azure Peering Service is a partnership programme with key service providers to provide best-in-class public Internet connectivity to their enterprise users. Partner ISPs, who are part of the programme will have direct, highly available, geo-redundant connections and optimised routing to Microsoft. It aims to improve Software as a Service (SaaS) services for enterprises looking for an internet-first network strategy for services such as Microsoft 365 and other SaaS services on Azure.
Nico Walters, Global Innovation and Information Manager, CMC Networks, says that Microsoft Azure Peering Services provides a low-latency, high performance option and is an ideal internet solution for those organisations seeking additional connectivity options beyond Azure ExpressRoute: “As digital transformation fast becomes a priority, digital onboarding is often the gateway bottleneck for clients, which is why we are pleased to offer yet another connectivity option. Using a peering service greatly assists in streamlining cloud transitions and in delivering reliable and performance-centric public connectivity to the Microsoft cloud.”
As a networking service, the solution enhances customer connectivity to Microsoft cloud services, SaaS services, or any Microsoft services accessible via the public internet.
Walters says that CMC is the most densely connected African-focused providers servicing 51 of the 54 countries on the continent and the addition of Microsoft Azure Peering Services ensures that clients have access to Microsoft SaaS services that is prioritised, optimised and highly redundant.
About CMC Networks
CMC Networks is a global telecommunications carrier providing market leading networking solutions across Africa and the Middle East. CMC has the most extensive network servicing not only Africa and the Middle East, but also the America’s, Europe and Asia Pacific.. The Carlyle Group is the majority shareholder.
Riverbed Experiences Nearly 100% Growth for Client Accelerator
- Organizations globally, across all industries deploying Client Accelerator to accelerate the performance of their remote and hybrid workforces.
- Extends best-in-class acceleration technology all the way down to the end user – laptops or desktops – eliminating performance problems caused by network congestion, latency, and increasingly unpredictable last-mile networks.
- Enhancements include support for scaling up to 200k clients per customer instance, new reporting APIs and enhanced integration with Riverbed SaaS Accelerator.
Riverbedtoday announced expanded product capabilities and strong market momentum of Client Accelerator, with nearly 100% sequential growth, as IT organizations look to accelerate business-critical applications and performance of remote employees as increasingly more employees Work From Anywhere.
Delivered in a software form factor, Client Accelerator extends best-in-class optimization and acceleration technology all the way down to the end user – laptops or desktops – eliminating performance problems caused by network congestion, latency, and increasingly unpredictable last-mile networks, providing accelerated access to on-prem, IaaS, or SaaS-based applications, even in less than ideal user conditions and regardless of location. Client Accelerator reduces network data congestion by up to 99% and offers up to 10x faster and reliable performance for business-critical SaaS apps, on-prem applications and IaaS cloud workloads. As a result, the user experience of business-critical applications significantly improves along with employee productivity.
Client Accelerator feature enhancements include added support for scaling up to 200k clients per customer instance, new reporting APIs and enhanced integration with Riverbed SaaS Accelerator, which eliminates network inhibitors that impact the user experience of key SaaS apps such as Office 365 and Microsoft Teams Live Events and Stream Video, Salesforce, Box, ServiceNow and more. In addition, both SaaS Accelerator and Client Accelerator will be available on the Microsoft Azure Marketplace during November 2020.
“In the continued Work From Anywhere reality, Client Accelerator offers a path to fast, consistent and available enterprise applications wherever employees do their work,” said Dante Malagrino, Chief Development Officer at Riverbed. “While there was an immediate and significant increase to remote working at the start of the pandemic, we expect to see a long-term shift toward employees increasingly working from anywhere, including hybrid work environments, where employees spend half the time in the office and the rest of the time remote at home, client locations, at cafes or while traveling for business. We’ve experienced significant market momentum and customer demand for Client Accelerator, as IT and business leaders are looking to deliver strong user productivity and performance regardless of where an employee resides.”
By eliminating performance problems caused by network latency, congestion and unpredictable competition for last-mile network access, businesses can move from remote workforce triage to achieving improved customer/client/employee satisfaction, faster time to market, increased pipeline/revenue, improved reputation and lower cost/risk to the business. Organizations globally, across all industries have been deploying Client Accelerator to accelerate the performance of their remote and hybrid workforces.
Case Study: ERM – Efficient Collaboration and a Mobilized Workforce
By using Client Accelerator, Environmental Resources Management (ERM), a leading global provider of environmental, health, safety, risk, social consulting, and sustainability related services provides accelerated access to centralized files and applications to 5,500 employees (in 42 countries and territories) who are working remote from home or at a client location. A 15MB Excel file or 30MB PowerPoint file that previously took minutes to open without Riverbed Client Accelerator now opens in a few seconds. Company-wide, the time savings are significant – if half of ERM’s 5,500 employees open three large files a day and save just one minute each time, ERM gains 137 hours of work time daily, the equivalent of an extra 17 employees year-round.
ERM and the Company’s consultants experienced no downtime in the transition to work from home during the pandemic, and no drop in productivity. “I can’t overstate the value of Riverbed for collaboration among people in different locations,” said Ian Trueman, IT Operations Director at ERM. “With Riverbed Client Accelerator, we’re working as efficiently from home as we did in the office. Our clients are impressed.”
Riverbed enables organizations to maximize performance and visibility for networks and applications, so they can overcome complexity and fully capitalize on their digital and cloud investments. The Riverbed Network and Application Performance Platform enables organizations to visualize, optimize, remediate and accelerate the performance of any network for any application. The platform addresses performance and visibility holistically with best-in-class WAN optimization, network performance management (NPM), application acceleration (including Office 365, SaaS, client and cloud acceleration), and enterprise-grade SD-WAN. Riverbed’s 30,000+ customers include 99% of the Fortune 100.
Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology, Inc. All other trademarks used herein belong to their respective owners.
Coolwave Communications Chooses Telesmart.io for its DID Inventory Management Solution
The API, white-label cloud platform enables Coolwave to easily offer global numbers and messaging services to monetise the opportunity in serving enterprises, resellers, and the burgeoning CXaaS marketplace.
Telesmart.io, an expert in global number and messaging cloud technology, was selected by Coolwave Communications, a European provider of bespoke voice and messaging solutions, for its global number inventory management platform.
Telesmart.io is a complete number and messaging solution offering full control over inventory, providers and customers. Empowering users through automated sign-up, interconnect, online provisioning, functionality, visibility and reporting, the platform resolves manual inventory, provider and customer management with modular API integration to existing business systems. The cloud based technology solution automates the supply chain, reducing inventory stock costs, eliminating provisioning delays and transforming user experience.
“There’s some fantastic innovation across voice services, yet global number and messaging procurement remains a frustratingly slow and manual process. We’ve focused on automating the supply chain and are enabling Coolwave to bring order to their number inventory and serve Communications Platform as a Service (CPaaS), Over-The-Top (OTT) and carrier customers with greater agility,” said Neil Kitcher, CEO and Founder at Telesmart.io. “Coolwave recognises that global numbers are one of the building blocks for innovating in communications services and is using the Telesmart.io platform to streamline its approach and create new efficiencies in its operations. It’s a great partner and together we will continue to refine and evolve our platform.”
Telesmart.io’s platform has been designed to be easy to adopt, quick to deploy, and simple to manage. Purpose built by a leadership team with extensive backgrounds in serving the largest consumers of global numbers and messaging, the platform removes complexity and gives users an e-commerce experience when procuring numbers.
“Telesmart.io is filling a gap in the market with a simple and easy to use platform that enables us to serve growing demand for global Direct Inward Dialing (DID). The self-service model matches our needs and puts us in control of our inventory via a single pane of glass. As growth in CPaaS and OTT continues to accelerate, we’re adopting platforms, technologies and processes that enable us to move quickly and ensure our customers receive the best possible experience,” said Ronan Higgins, Commercial Director at Coolwave Communications. “It is great to partner with Telesmart.io and capture the growing opportunity in serving CPaaS and OTTs.”
Coolwave has provided bespoke voice and messaging services to carriers, OTTs, CPaaS providers and Anything as a Service (XaaS) platforms for more than two decades. It is part of Ireland’s Imagine Communications Group, a leading 5G-ready fixed broadband network provider in the country. Coolwave carries more than 1 billion minutes of voice traffic per year with direct routes to more than 120 carriers across the globe.
Telesmart.io empowers partners to rapidly grow new revenue streams, expand their product portfolios and serve more of their customers’ needs. Offering partners a purpose-built DID inventory management solution, it automates the supply chain experience across number and messaging services. The platform is modular, white-label and fully API-enabled for seamless integration into existing business processes and wider CXaaS solutions.
About Coolwave Communications
Coolwave makes it simple and efficient for carriers, OTT players, CPaaS and XaaS providers to expand their voice and messaging capabilities with tailored solutions. It bridges the gap between the traditional world of voice and messaging and the next generation of platforms, OTT services, and applications. Unlike a traditional voice and messaging provider, Coolwave is focused on consulting and collaborating with partners to create tailored solutions that address their challenges and deliver simple and efficient ways to serve growing user demand. Partners can seamlessly integrate voice and messaging into their offerings and deliver reliable, robust and optimised user experiences.
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