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Tech cash cow: embedded finance to reach $138bn by 2026

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There has never been a time where technology has been such a cash cow more than now; especially with the emergence of embedded finance within every corner of almost every app we use day-in and day-out.  

All of us at some points have used embedded finance whenever we use a service on our phone. For those who aren’t familiar with the term, it occurs when financial services are embedded within non-traditional financial services areas, such as banking services within a ridesharing app, or insurance services within an eCommerce checkout process. 

Your Ubers, Lyfts, online deliveries, you name it; even stretching down to a market value that includes insurance premiums, transaction revenue, and licensing costs. 

Due to this, the embedded finance market is growing astronomically without any signs of decrease on the way. According to a recent report by Juniper Research, the value of the embedded finance market will exceed $138 billion in 2026, from just $43 billion in 2021. 

The research identified that this extraordinary growth of over 215 percent will be driven by the increasing availability of APIs from financial services vendors. It predicts that the easy integration of these APIs will lower the barriers to entry for financial services and create a significant new revenue opportunity for providers of embedded finance. 

Buy now pay later leading market value 

The new research, Embedded Finance: Key Trends, Segment Opportunities & Market Forecasts 2021-2026, found that revenue from buy now pay later services, which embed lending seamlessly in the eCommerce checkout process, will account for just over 50 percent of the embedded finance market in 2026. 

“Embedded lending at point of sale is a massive opportunity for leaders such as Klarna or Afterpay, but it is also an opportunity for banks. As open APIs proliferate, we expect banks to take a significant interest in the market; leveraging their existing user relationships and trusted brands to create compelling propositions,” Research author Nick Maynard explains. 

Embedded insurance a new frontier 

The research also found that embedded insurance holds promise as a compelling way to boost the uptake of insurance for high-value products with eCommerce users. The research identified that by bringing insurance directly into the checkout process and pairing it with the individual high‑value item, product insurance becomes a compelling proposition. 

 The research found that this integration and greater use by high-end eCommerce retailers will see global embedded insurance premiums grow to over $10 billion in 2026, from just $3.8 billion in 2021. 

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Google illustrations has just upped the tech giant’s game

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Google

If you’re not keen on placing your personal picture on your Google profile, or even if you find it difficult to find a picture that represents who you are, the search giant just found the perfect solution for you. 

Google has recently published a number of images under the name Google Illustrations, providing a wide variety of pictures representing animals, technology, and even space figures. 

“The new library of illustrations indicates that Google is taking a different approach from avatars like Snap’s Bitmoji or Microsoft’s Xbox avatars, which can let you make stylized representations of what you look like,” explained The Verge

Instead, Google illustrations offer different categories of objects and places to use for your avatar. 

Before your serotonin levels spike up, you should note that the illustrations are only available for Android users, according to Google. However, the tech giant is currently “working on” providing the illustrations to iOS users. 

The collection of illustrations available will also witness an expansion soon. In case none of the available avatars suit your liking, check back when Google welcomes more images. 

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Brave launches a non-tracking video call feature

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Brave

Brave Software, a privacy and security-based software firm is welcoming a video conference feature under the name “Brave Talk’, emphasizing a privacy-conscious video chat option embedded into its own browser.

Through clicking on the camera icon or by visiting the page talk.brave.com, users of the Brave browser can enjoy a non-tracking video call option and even invite participants who do not have the particular browser built in their devices.

Brave, which is one of the Chromium-based browsers competing to become an alternative window to the web, is now vying to join the video conferencing space next to platforms such as Zoom and Microsoft teams. However, unlike other video calling apps, Brave is placing privacy as the number one priority.

Founded in 2016, the company prides itself with its privacy-conscious tools. The new non-tracking video call feature uses an open-source called ‘Jitsi as a Service.” Given that the source can be used directly in Brave, users won’t have to install any apps or software that can potentially compromise their devices.

This is the main differentiator between Brave and platforms such as Zoom, Google Meet, Microsoft Teams or Skype, who all have the power to monitor your calls.

“Brave Talk users can enable multiple layers of encryption on calls, so an eavesdropper cannot listen in on users’ calls, and our servers don’t save metadata, so calls, images, and activities are never recorded or shared without user consent.” The company explained according to ZDNet.

The Brave Talk feature is offered free of charge for one-on-one video conferences.

The new option also includes video group watch, livestreaming directly from YouTube, and unlimited call times.

However, a paid version does exist, allowing for even more benefits such as team calls with three or more users, having the ability to record calls, mute other users and enter a passcode to join a video call.

The paid version costs $7 a month for all international users, but the Chromium browser-based Brave has plans to launch the free version of Brave Talk for all Android and iOS users.

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NBCU Warns YouTube TV Subscribers Could Be Blacked Out

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YouTube said it has been unable to so far reach a new carriage agreement with NBCUniversal. The current contract expires on 30 September. If no new deal is struck by then, NBCUniversal content, such as Sunday Night Football, Jimmy Fallon or Law and Order SVU, will no longer be carried by Youtube TV.

NBCUniversal is warning YouTube TV subscribers that they are in danger of losing 14 channels from their streaming lineup if Google and NBCUniversal are unable to come to an agreement on carriage agreement terms.

If you are a YouTube TV subscriber, you may lose NBC, Bravo, CNBC, E!, Golf Channel, MSNBC, Oxygen, SYFY, Telemundo, The Olympic Channel, Universal Kids, Universo, and USA Network.

Google said that if it gets equitable terms, it will renew its agreement with NBCU. Otherwise, subscribers will get a discount for the duration of a blackout, which could begin Thursday.

“If we are unable to reach a deal by Thursday, the NBCU lineup of channels will no longer be available on YouTube TV and we will decrease our monthly price by $10, from $64.99 to $54.99 (while this content remains off our platform),” Google said.

It added: “You can sign up for NBC’s own direct-to-consumer streaming service, Peacock, which they offer for $4.99/month to continue watching NBCU content, such as Sunday Night Football.”

In a statement, NBCU said it is seeking fair rates from Google for YouTube TV.

“Unfortunately, Google is refusing to make a deal at these fair rates and is willing to withhold entertainment, news and sports programming from their paying customers,” NBCU said.

“NBCUniversal feels a responsibility to inform our fans that they are at risk of losing their favorite shows if Google continues with their demands.”

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