With 2020 around the corner, it’s time to start thinking about telecom sales strategies that win the competition. According to experts, the worldwide telecommunications industry expects to expand to $1.5 trillion by the end of 2020. The industry is booming but fierce competition between carriers may reduce the market share of each of them. Whether you are a well-established business or a new-comer, an effective customer acquisition approach is essential . Based on the experience of telecommunication companies around the globe, we have chosen five strategies to drive in customer engagement.
1. Product Differentiation
A survey conducted in 2017, revealed that many customers don’t even know about the features of the telecom services they use everyday. Moreover, when Internet service providers name their packages like turbo or ultra, people don’t really understand what they mean. Businesses and customers speak a different language, so putting a human face on telecom services can help step-up the customer experience. After adopting this practice, Telstra, the largest Australian mobile network, saw a 17% increase in customer satisfaction.
2. Customer Experience
The best telecom sales strategies keep customer experience in mind. This approach is vital, especially when the telecom industry is known for low levels of consumer satisfaction. The most important step to take is to shed the bad reputation through improving the customer experience. There are so many things companies can do. However, the starting point is to analyze the feedback and find the source of discontent. This is what a Hong Kong based telecom company did. They optimized their network to consequently reduce downtime and improve connectivity. Furthermore, they notified customers on removing outages whenever they occurred. In the end, the business achieved a reduction in customer complaints by 47% and 34% on 3G and 4G networks respectively.
3. Analytical Marketing
With a vast array of telecom solutions, customers feel confused and overwhelmed. There is hardly any person who needs every single service available out there. Analytical marketing is useful to understand the needs of a particular person or a group. This approach relies on customer data to learn which services suit customers based on their demographics, lifestyle, etc. As a result, businesses can break their plans into smaller segments with more personalized offers. After adopting this strategy, Turkcell managed to increase their profits by $15 million per year. Additionally, they were able to shorten their marketing cycle tenfold.
4. Content Marketing
In this day and age, content is everything. We consume tons of information on the Internet, YouTube, and social media apps. It would be foolish to ignore this channel to communicate with your prospects. Virgin Mobile, for example, seized this opportunity and teamed up with BuzzFeed to target younger auditory. The company created its own news hub that became a source of fun, entertaining, and informative content. Virgin Mobile got to achieve a friendly atmosphere and the feeling of involvement among young prospects. As a result, more than 10% of the audience started considering Virgin Mobile as their next carrier.
5. Video Marketing
A spot-on video message, similarly to an apt image, is worth a thousand words. Verizon, for example, used this strategy to showcase their products and highlight the benefits. As a result, they could improve conversion and decrease the load on their call centers. China Telecom went even further and rolled out its own streaming service. Its goal was to deliver a high-quality picture, cutting-edge technology, as well as seamless user experience. Within two years after its launch, China Telecom gained 2 million new clients. In addition to this, they got hold of around 20% of the nationwide video streaming market.
Telecom Sales Strategies Bottom Line
The key success factor in finding new customers is understanding their needs. Consequently, customer satisfaction and user experience underlie the most effective telecom sales strategies. If you struggle to boost your clientele or you see dissatisfaction, these approaches will help reverse a trend.
Japan’s Toshiba president steps down amid acquisition talks
The president of Toshiba Corp. stepped down Wednesday, a week after the the Japanese technology and manufacturing giant said it was studying an acquisition proposal from a global fund where he previously worked.
Nobuaki Kurumatani tendered his resignation at a board meeting, and the board accepted, effective Wednesday, Tokyo-based Toshiba said in a statement.
Kurumatani headed the Japan operations of CVC Capital Partners, which proposed the acquisition last week, before taking his post as chief executive of Toshiba in 2018.
Some questions had been raised, both within and outside Tokyo-based Toshiba, about Kurumatani leading the board discussions on the acquisition.
Kurumatani did not attend the online news conference, where two board members explained his resignation and fielded questions.
A company official read his statement that said the resignation was for personal reasons.
“Toshiba is a wonderful company and is Japan’s precious wealth. I love Toshiba deeply,” Kurumatani said in his message.
The CVC deal is estimated to be worth 2 trillion yen ($18 billion) and will turn Toshiba private. Toshiba had said it was giving it “careful consideration.” Osamu Nagayama, a board member, told reporters the proposal lacked details and could not yet be evaluated.
Trading in the company’s shares was suspended when the news hit last week. Shares of Toshiba, whose sprawling business includes making elevators and railways, shot up on the CVC news and have been trading at nearly 5,000 yen ($46).
CVC is a European private equity firm, based in Luxembourg, which has committed nearly $162 billion in funds, managing more than 300 investors. It has declined to comment on the acquisition proposal or the president’s resignation.
But speculation has been growing other funds may offer better prices.
Kurumatani will be replaced as chief executive and president by his predecessor, Satoshi Tsunakawa, who remained on the board, first as COO and currently chairman.
Tsunakawa oversaw some of the recent financial challenges at Toshiba. Before becoming CEO, in his previous stint from 2016, he had headed Toshiba’s medical systems business, now a group company of Japanese camera and equipment maker Canon.
Tsunakawa told reporters Toshiba was ready to embark on growth as “an infrastructure services company.” He promised to work in the interests of shareholders, employees and society overall, and continue to strengthen governance.
“We stand behind the principle of ‘Do the right thing,’ ” he said, delivering the motto in English.
Toshiba, founded in 1875, was long revered as one of Japan’s respected brands, developing the nation’s first radar and microwaves, electric rice cookers and laptop computers.
It also invented flash memory, the ubiquitous computer chips that store and retain data for digital cameras, cell phones and other gadgets. Toshiba no longer makes laptops, and it has sold its computer chips division.
The company’s fortunes began to crumble over its heavy investment in nuclear power. After the March 2011 nuclear disaster in Fukushima, costs of the business ballooned because of growing safety concerns. Some nations are turning toward sustainable energy.
Toshiba also had massive losses from the nuclear power operations of U.S. manufacturer Westinghouse, which Toshiba acquired in 2006. Westinghouse filed for bankruptcy protection in 2017.
In Japan, Toshiba is decommissioning nuclear plants, including the one in Fukushima, where the tsunami 10 years ago set off multiple reactor meltdowns.
In 2015, Toshiba acknowledged it had been systematically falsifying its books since 2008, as managers tried to meet overly ambitious targets. An outside investigation found it had inflated profits and hid massive expenses.
TOKYO (AP) — BY Yuri Kageyama
SK Telecom to launch 5G smartphone Galaxy Quantum 2
South Korean operator SK Telecom has announced plans to introduce the 5G-enabled Samsung Galaxy Quantum 2 smartphone equipped with quantum cryptography technology, on the local market.
SK Telecom has opened pre-orders for the Galaxy Quantum 2 and will commercially launch the device on 23 April in South Korea.
With features matching to those of Samsung’s flagship smartphones – such as a 6.7-inch display, 64MP camera, Qualcomm Snapdragon 855 plus chipset – along with strengthened quantum cryptography technologies, the Galaxy Quantum2 will be a new choice for customers who value both performance and security.
The 5G smartphone includes a chip developed by a company called ID Quantique, which says it’s the world’s smallest quantum random number generator (QRNG) at 2.5mm square. It works by capturing random noise with an LED and a CMOS image sensor.
According to SK Telecom, “The QRNG chip allows smartphone holders to use services that require security in a more safe and secure manner by generating unpredictable and patternless true random numbers.”
Han Myung-jin, Vice President and Head of Marketing Group of SKT, said, “With the Galaxy Quantum2, we have successfully expanded the application of quantum security technologies to a wider variety of services including financial and security services.”
He added: “Our efforts will continue to keep expanding services that are safely and securely provided via the Galaxy Quantum2.”
There are headphones, and then there are headphones that leave your ears open to hearing the world around you. If you want to listen to music or podcast and want to stay safe on a bike, open ear headphones are the way to go.
Like its predecessor the Galaxy A Quantum, the Galaxy Quantum2 is equipped with the world’s smallest quantum random number generator (QRNG) chipset measuring 2.5mm by 2.5mm developed by ID Quantique, SKT’s strategic partner in quantum cryptography communication technology.
This QRNG chipset allows smartphone holders to use services that require security in a more safe and secure manner by generating unpredictable and patternless true random numbers.
The Galaxy Quantum2 is expected to provide differentiated security experience to customers by dramatically expanding the number of services that can be applied with quantum cryptography. That is, services that are based on Android Keystore (APIs) will be automatically secured by QRNG.
For instance, SKT’s services like T World, PASS and T Membership, as well as mobile banking services of Shinhan Bank and Standard Chartered Bank Korea will be securely provided using quantum cryptography.
Going forward, SKT plans to further expand QRNG-applicable services to include those provided by financial companies like Samsung Card and SKT’s music streaming service FLO and video ringback tone service V Coloring.
FCC makes speed test app available
The U.S. Federal Communications Commission is offering a speed test app to the public for measuring their broadband speed.
The app provides a way for consumers to test the performance of their mobile and in-home broadband networks. In addition to showing network performance test results to the user, the app provides the test results to the FCC while protecting the privacy and confidentiality of program volunteers.
As part of the Commission’s Broadband Data Collection effort to collect comprehensive data on broadband availability across the United States, the FCC is encouraging the public to download the FCC’s Speed Test app, which is currently used to collect speed test data as part of the FCC’s Measuring Broadband America program, the agency announced Monday.
“To close the gap between digital haves and have nots, we are working to build a comprehensive, user-friendly dataset on broadband availability,” said FFC chairwoman Jessica Rosenworcel.
“Expanding the base of consumers who use the FCC Speed Test app will enable us to provide improved coverage information to the public and add to the measurement tools we’re developing to show where broadband is truly available throughout the United States,” she added.
The network coverage and performance information gathered from the Speed Test data will help to inform the FCC’s efforts to collect more accurate and granular broadband deployment data.
The app will also be used in the future for consumers to challenge provider-submitted maps when the Broadband Data Collection systems become available. The FCC Speed Test App is available in the Google Play Store for Android devices, and in the Apple App Store for iOS devices.
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