Connect with us

Feature Articles

Telecom Sales Strategies that will Bring You Success in 2020

Ahmad Nasereddine

Published

on

Telecom Sales Strategies

With 2020 around the corner, it’s time to start thinking about telecom sales strategies that win the competition. According to experts, the worldwide telecommunications industry expects to expand to $1.5 trillion by the end of 2020. The industry is booming but fierce competition between carriers may reduce the market share of each of them. Whether you are a well-established business or a new-comer, an effective customer acquisition approach is essential . Based on the experience of telecommunication companies around the globe, we have chosen five strategies to drive in customer engagement.

1. Product Differentiation

A survey conducted in 2017, revealed that many customers don’t even know about the features of the telecom services they use everyday. Moreover, when Internet service providers name their packages like turbo or ultra, people don’t really understand what they mean. Businesses and customers speak a different language, so putting a human face on telecom services can help step-up the customer experience. After adopting this practice, Telstra, the largest Australian mobile network, saw a 17% increase in customer satisfaction.

2. Customer Experience

The best telecom sales strategies keep customer experience in mind. This approach is vital, especially when the telecom industry is known for low levels of consumer satisfaction. The most important step to take is to shed the bad reputation through improving the customer experience. There are so many things companies can do. However,  the starting point is to analyze the feedback and find the source of discontent. This is what a Hong Kong based telecom company did. They optimized their network to consequently reduce downtime and improve connectivity. Furthermore, they notified customers on removing outages whenever they occurred. In the end, the business achieved a reduction in customer complaints by 47% and 34% on 3G and 4G networks respectively.

3. Analytical Marketing

With a vast array of telecom solutions, customers feel confused and overwhelmed. There is hardly any person who needs every single service available out there. Analytical marketing is useful to understand the needs of a particular person or a group. This approach relies on customer data to learn which services suit customers based on their demographics, lifestyle, etc. As a result, businesses can break their plans into smaller segments with more personalized offers. After adopting this strategy, Turkcell managed to increase their profits by $15 million per year. Additionally, they were able to shorten their marketing cycle tenfold.

4. Content Marketing

In this day and age, content is everything. We consume tons of information on the Internet, YouTube, and social media apps. It would be foolish to ignore this channel to communicate with your prospects. Virgin Mobile, for example, seized this opportunity and teamed up with BuzzFeed to target younger auditory. The company created its own news hub that became a source of fun, entertaining, and informative content. Virgin Mobile got to achieve a friendly atmosphere and the feeling of involvement among young prospects. As a result, more than 10% of the audience started considering Virgin Mobile as their next carrier.

5. Video Marketing

A spot-on video message, similarly to an apt image, is worth a thousand words. Verizon, for example, used this strategy to showcase their products and highlight the benefits. As a result, they could improve conversion and decrease the load on their call centers. China Telecom went even further and rolled out its own streaming service. Its goal was to deliver a high-quality picture, cutting-edge technology, as well as seamless user experience. Within two years after its launch, China Telecom gained 2 million new clients. In addition to this, they got hold of around 20% of the nationwide video streaming market.

Telecom Sales Strategies Bottom Line

The key success factor in finding new customers is understanding their needs. Consequently, customer satisfaction and user experience underlie the most effective telecom sales strategies. If you struggle to boost your clientele or you see dissatisfaction, these approaches will help reverse a trend.

International SEO Consultant, Highly specialized in SEO, CMS, Web Analytics, Web Design, eCommerce, I boast 9 years experience in web development and digital marketing under my belt.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Feature Articles

Cloud telecom infrastructure with Etisalat

Inside Telecom Staff

Published

on

Cloud telecom

UAE Telecoms giant Etisalat has announced its plans to work with an association of global tech leaders to introduce a new vendor platform that will aim to provide cloud telecom infrastructure and host developing futuristic technologies and services.

The creation of this respected group is aligned with the company’s corporate-wide programme launched to ‘cloudify the network’-dubbed ‘Sahaab. Sahaab is an Arabic word that means cloud. The programme will focus on deploying the right criteria of hardware-centric telecom services and software-centric cloud services.

The group itself consists of NEC as the prime overall integrator, Netcracker, Redhat, Juniper and Dell who will all collaborate with Etisalat to install and roll out the second generation of NFV (Network Function Virtualisation)/ SDN (Software Defined Networking). These two technologies are closely related and commonly associated with the enablement of smart cities, Internet of Things (IoT) and the upcoming 5G future.

The infrastructure will be built against industry leading architecture developed by the European Telecommunications Standards Institute (ETSI). The most recent technologies will then be set up to provide the highest levels of performance, agility, elasticity, and well-organized and efficient operations. The technologies include Network Function Virtualization Orchestrator (NFVO) from Netcracker, Software Defined Networking (SDN) controller from Juniper-Contrail, Virtual Infrastructure Manager (VIM) from RedHat-Openstack, and a collection of automation and operations tools like Ansible, Zappix, git-lab, ELK, and Bacula.

Esmaeel Hammadi, Senior Vice President, Network Development, Etisalat said:

Today’s announcement is of strategic importance as this platform will be a pillar for Etisalat’s long term strategy of driving digital technologies to empower our services and build the infrastructure to incorporate emerging technologies. As we transition into the digital future, it is essential to invest and implement the state-of-art methodologies in cloud computing by engaging with global leaders. This will ensure services on our network are agile and provide the best performance for major projects like Expo 2020, World Government Summit, AFC Asia Cup among others.”

Etisalat Logo

Continue Reading

Feature Articles

The role of immersive technologies in the telecom industry

Fayza Bjayou

Published

on

Telecoms industry

Immersive technologies can have a defining role in the world of telecoms, creating a broad scope of opportunities to support the changing, complex nature of the telecoms landscape. The industry at present, makes large investments in maintaining and developing its infrastructure, to ensure that technology across industries is represented by seamless, uninterrupted services. Deploying augmented reality (AR) and virtual reality (VR) can offer significant support to an increasingly complex system of services that require ongoing operational maintenance.

When distance stands between the problem and the maintenance specialist, disruption and delays are inevitable. In a world where businesses rely upon the seamless connection between their services and the network provided by their operator, it can cause immense pressure for both parties involved. Using augmented reality (AR) to fix maintenance issues remotely, provides a viable solution. This is a cost- and time-effective approach, that will ensure more repairs are made by the most trained and competent specialists. Immersive technology will replicate a real-life installation and maintenance situation for experts to assess. AR can be used by technicians to establish open audio-visual dialogue with an expert from anywhere in the world, which means an increased number of remote site visits and real-time consultations. Immersive technology in this context, provides double-sided benefit of both increased learning and productivity.

VR and AR can be used to effectively assist and train both current and future staff personnel. One of the major stumbling blocks faced by management in the telecom industry is ensuring consistent standards of practice and performance among their team members. AR and VR can be leveraged to boost knowledge retention and professional engagement. Immersive technologies can provide training without the need for time-consuming workshops, that would otherwise mean taking an entire group away from their work-environment – Studies have shown that this approach may boost GDP by $294.2 billion by 2030. The figures indicate the broad scope of potential in augmented reality in the workplace and offers unlimited access to those who wish to understand an area of specialty that may otherwise be difficult to facilitate in their surrounding physical environment.

AR and VR technologies can take operational performance to the next level. Utilizing such tools will ensure a more stream-line, efficient system that better responds to the advancing trends and requirements of the global market.

Continue Reading

Feature Articles

En route to the world’s first Smart Hospital

Inside Telecom Staff

Published

on

Smart Hospital

Lately, it feels like 5G is the only thing we ever seem to be talking about, and for good reason. When we think about 5G, we think about the many possibilities of innovation that could revolutionize services across industries. The medical world is no exception. Based on rapid technological advancements and the growing demand for better healthcare services, Korean Telecoms giant, KT Corporation, along with Samsung Medical Centre (SMC) have partnered up, to create a 5G-based smart hospital to power new medical practices.

KT built a dedicated 5G network at the medical center, created service environments in operating rooms and also carried out test operations. Both parties intend to develop the world of smart patient care along with 5G, innovative medical practices, to improve the efficiency of hospitals.

KT, in partnership with the Samsung Medical Center, is pioneering innovative medical services for the new 5G era,” said Park In-Young, Vice President of KT’s ICT Convergence Business Department. “We will continue to further refine 5G-powered medical technology by applying VR and AR technologies for real-time education.

Both parties had been applying 5G on the premises as a means of creating improved medical services since they signed an agreement late last year. The services encompass digital diagnostic pathology, access to proton therapy information, teaching surgery, artificial intelligence-enable care for in patients and an autonomous robot for operating rooms.

The 5G-driven digital pathological analysis (conducted by SMC) is a brand new international example of using innovation using 5G technology methods and equipment for medical procedures. Tissues are taken from the patient during surgery and treated for analysis and then sent to pathologists in an adjacent room. This took around 20 minutes of walking back and forth, which made it hard for pathologists to conduct onsite analyses.

Fast and consistent access to pathological data – taken during surgery – is vital in defining and assessing the conditions of the patient and is provided by a 5G network with an extremely high speed and a very low latency rate. The network lets the Pathology Department gain access to materials which contain about 4GB of data each, thus ensuring improved medical services

This network also ensures fast access to CT and MRI data on proton therapy. The procedure required pathologists to walk about a km to the therapy center to download the files. Now, the 5G network enables them to access these files from any point in the medical center.

Surgery Education Away from the Operating Room

Surgical theatres and operating rooms are often too crowded with medical staff and equipment in order for medical students to observe closely. To resolve this issue and teach effectively, KT has produced a 5G-assisted education program with the Samsung Medical Center.

Robots for Operating Room Assistance; AI for In-Patient Care

A robot developed for the soul purpose of delivering within the operating room, is able to remove contaminated materials and medical waste for disposal. This autonomous robot can also bring in the necessary surgical supplies.

Robots for operating room assistance can reduce secondary and tertiary infection which happens through contact with medical waste and will save human resource costs in waste disposal. Furthermore, 5G enabled connectivity reduces disruption and latency in data exchange with robots and terminals.

Smart Care Giver is a creative AI supported system of in-patient-care. It provides AI services on KT’s GiGA Genie engine and enables patients to control their hospital room with voice commands and checks their medical condition with their permission. Consequently, medical staff are able to respond more efficiently and effectively to patient emergencies.

5G-Powered Smart Hospital

Collaboration between KT and the Samsung Medical Center will continue throughout the year, to further refine the services developed. 

Continue Reading

Trending