fbpx
Connect with us

Technology

The 4 major benefits of using cloud computing services for your business

Adnan Kayyali

Published

 on

cloud computing services

It is hard to argue against the convenience of having a seamlessly accessible hard drive in the sky, used to send, and retrieve data at any point, from anywhere. Whatever documents or files you think might be remotely useful at some point, just stick it on the cloud and forget about it.  

The benefits that cloud adoption brings to businesses large and small are no different. 

There are major benefits to companies that choose to adopt cloud computing services that cannot be overlooked and that give such companies a serios edge over their competition. 

Unlimited storage 

Well strictly speaking, it is limited by the size of your wallet and the number of servers in a warehouse. You do not, however, need to carry any hardware such as portable drives or thumb sticks to store your data. That’s the cloud providers problem, and so long as you pay for space, they are happy to provide. 

Security

Many organizations fear that using cloud computing services may leave them vulnerable to being breached. Using in-house storage may give them a sense of security given the servers are right in front of them. 

But consider this, a cloud provider’s full-time job, their specialty, is to constantly monitor and secure their connections and respond in cases of emergency.  

Though there is a gap in readiness to adopt, 75 percent of IT professionals view the public cloud as more secure than their own data centers and solutions according to a 2020 report by Oracle; while response times to breaches and disaster recovery are made easier and much faster compared to in-house security teams.  

On top of all that, there are the decreased costs; organizations need not divide their time and resources on security if they can outsource all that to specialists for a price. 

Collaboration and Flexibility 

The ability to access data from any device gives employees the ability to, well, do just that. In any conference or meeting, on a plane or in a hotel on vacation – not that an employee should be working on vacation, but it’s a brave new world. 

This increased flexibility makes it easier for different departments and employees to collaborate and access common files. Like a companywide Google doc. 

Scalability

If a business needs to increase their bandwidth, or adversely, if they no longer need it for whatever reason, they can easily scale their needs up and down. 

Instead of adding, removing, storing, or modifying in-house servers, the company can simply tell their cloud provider who can scale their processes based on the needs of their customers. 

In parallel, if a company is looking to implement a new operating system or software update, a lot of time can be saved by simply applying the change through the cloud itself.  

We know by now that companies who do not advance don’t stay around. The adoption of cloud computing services is the perfect way for small, medium and large-scale businesses to take care of their tech needs without splitting themselves into parts or wasting resources that could be used to improve and grow their business. 

Junior social media strategist with a degree in media and communication. Technology enthusiast and freelance writer. Favorite hobby: 3D modeling.

Technology

What to expect from Facebook’s smart glasses

Rim Zrein

Published

 on

Facebook

During Facebook’s recent earnings call, Mark Zuckerberg confirmed the company’s next hardware release will debut the tech giant’s collaboration with Ray-Ban eyewear on a pair of augmented reality glasses. 

The long-awaited Ray-Ban “smart glasses” were supposed to launch in 2021. However, as a steep plunge in COVID-19 cases forced most of the world into a lockdown, a lot of tech firm’s plans changed. 

“Looking ahead here, the next product release will be the launch of our first smart glasses from Ray-Ban in partnership with EssilorLuxottica,” Facebook head and CEO Mark Zuckerberg said. “The glasses have their iconic form factor, and they let you do some pretty neat things.”  

The “neat things” Zuckerberg is talking about remains a mystery. However, the smart glasses concept came up while Zuckerberg was describing his outlook on Facebook’s future, which includes a virtual reality unlike no other

“I’m excited to get these into people’s hands and to continue to make progress on the journey towards full augmented reality glasses in the future,” Zuckerberg expressed. 

Considering Zuckerberg’s comments on the release didn’t satisfy tech fan’s curiosity, CNET spoke with Andrew Bosworth, Facebook’s head of AR/VR hardware, who explained that they’re indeed smart glasses, but not AR glasses as Facebook has said so far. 

“We’re being careful not to call them augmented reality glasses. When you’re overlaying digital artifacts onto the world, that’s really augmented reality. These aren’t augmented reality glasses. However, they do a lot of the concepts we think will eventually be critical for augmented reality glasses,” Bosworth said. 

The features of the smart glasses aren’t all unique. However, as much as it’s ironic to state, Bosworth made it clear that one of the things Facebook is looking at for all their AR, starting with the smart glasses, is how can they help users be more present. 

This isn’t the first attempt a major tech company produces smart glasses, as Google did quite a stir back in 2014 following the release of “Google Glass,” which was a bold move, but failed nonetheless.  

The idea seemed exciting, but eventually transformed into an online meme. Besides, many weren’t keen with the idea of having a tech tool constantly emitting radiations at face level. 

The road to actual AR glasses could take more time than anticipated, while other tech giants hunt after similar goals.  

The Ray-Ban glasses coming this year will be a steppingstone into Zuckerberg’s “metaverse” vision for Facebook, but they likely won’t do as much as we’d like to believe. 

Continue Reading

Technology

Facebook profits top $10B as its CEO exalts the ‘metaverse’

Associated Press

Published

 on

Facebook profits top $10B as its CEO exalts the 'metaverse'

Concerns about a revenue growth slowdown pushed Facebook’s shares lower in after-hours trading Wednesday, not long after the company reported that its second-quarter profits doubled thanks to a massive increase in advertising revenue.

But CEO Mark Zuckerberg set his sights far beyond the second half of 2021, exalting what he sees as the next phase of how people experience the internet. What the rest of the world might know as augmented and virtual reality with a dash of science fiction, Zuckerberg and others are calling “the metaverse,” a futuristic and somewhat vague notion that encompasses AR, VR and new, yet-to-be-imagined ways of connecting to one another via technology.

Zuckerberg expects the metaverse to be the next big thing after the mobile internet, although he’s had a spotty track record when it comes to predicting major trends of the near future. At Facebook’s f8 conference four years ago, for instance, Zuckerberg predicted a future where you will sit in your bedroom wearing a headset and take a virtual vacation with faraway friends and family, or use your smartphone’s camera to virtually spruce up your dinky apartment.

So far, this has not materialized. Then there’s Libra — now known as Diem — a cryptocurrency project Facebook launched in 2019 amid great fanfare. At the time, Facebook envisioned Libra as an emerging global digital currency; its ambitions have since been scaled back considerably amid regulatory and commercial backlash.

In a conference call with analysts, Zuckerberg called the metaverse the “next generation of the internet and next chapter for us as a company,” one that he said will create “entirely new experiences and economic opportunities.”

For now, though, Facebook still has to contend with more mundane matters such as antitrust crackdowns in the U.S. and elsewhere as well as concerns about how it handles vaccine-related and political misinformation on its platform. The company said, as it has before, that it expects challenges in its ability to target ads this year — including regulatory pressure and Apple’s privacy changes that make it harder for companies like Facebook to track people who can opt out of that form of surveillance.

Although the social network doubled its profit in the second quarter, in part because of higher average prices it charged for the ads it delivers to its nearly 3 billion users. But the company said it doesn’t expect revenue to continue to grow at such a breakneck pace in the second half of the year.

“This quarter’s results are extremely strong and show little sign of impact from Apple’s iOS update as of yet,” said eMarketer analyst Debra Aho Williamson, noting that in the year-ago quarter Facebook saw its slowest revenue growth since going public, so it was an easy comparison. “But it’s also due to the fact that there is enormous demand for Facebook and Instagram advertising, and more competition leads to higher ad prices.”

Separately, Facebook said on Wednesday that it will make vaccines mandatory for employees in the U.S. who work in offices. Exceptions will be made for medical and other reasons. Google announced a similar policy earlier in the day.

The Menlo Park, California-based company earned $10.39 billion, or $3.61 per share, in the April-June period. That’s up from $5.18 billion, or $1.80 per share, a year earlier. Revenue jumped 56% to $28.58 billion from $18.32 billion. Analysts, on average, were expecting earnings of $3.04 per share and revenue of $24.85 billion, according to a poll by FactSet.

Advertising revenue growth was driven by a 47% year-over-year increase in the average price per ad and a 6% increase in the number of ads shown to people. Facebook said it expects ad prices, not the amount of ads it delivers, to continue to drive growth.

The company predicted uncertainty for 2021 back in January, saying its revenue in the latter half of the year could face significant pressure. Because revenue grew so quickly in the second half of 2020, Facebook said at the time that it could have trouble keeping up that pace.

Williamson said the third quarter will be an important one for the company, “as the full effects of the Apple update take hold.”

“We will have a much better sense of how well Facebook has been able to adjust its core ad targeting products to manage the reduced amount of information it can tap into,” she said.

Facebook had 2.9 billion monthly users as of June, up 7% from a year earlier.

Shares fell $11.77, or 3.2%, to $373.28 in after-hours trading. Earlier in the day, the stock hit an all-time high of $377. 55 in anticipation of the results, so the decline wasn’t unexpected.

Continue Reading

Technology

Google requests privacy policy for Play store apps

Hala Turk

Published

 on

Google announced on Wednesday that Android developers will be required to include a privacy policy with their apps starting April 2022.

This request is not new, as the Big Tech revealed earlier in May that developers must declare their safety information within a deadline between October and April.

However, Google decided this week to provide more details on the kind of data developers need to provide for the new mandatory policy.

The app policies will allow users to view safety and privacy guidelines before downloading the app, which will let them understand how their data is collected, protected, and used in advance.

The mandatory privacy policy covers all apps, including those that don’t collect personal or sensitive user data. Which is a new feature since previously only apps that collected personal information had to disclose their policies on the Play store.

The safety section on the Play Store will require app developers to disclose their security practices, including information on data encryption, whether an app follows Google’s families policy, and whether users will have a choice to share data.

The safety section is currently due to start appearing in app descriptions in the first quarter of 2022.

Google in a blog post disclosed screenshots of what the safety section might look like. Yet, the company said that the design is subject to change.

There’s also a “see details” option to get more specifics on what collected data is used for, and whether the collection is essential for using the app.

The company highlighted that all apps including Google’s own will be required to provide a privacy policy.

It’s worth mentioning that Apple has required a privacy policy for apps in the App Store since 2018.

Continue Reading

Trending