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Apple’s future Metaverse ventures bring solace to shareholders

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Apple Inc is joining the race of pursuing its ambitions in what could be the next big thing, the metaverse, reaping the benefits of the hype emulating from the digital alternate reality.

According to investors and analysts, the iOS developer is marking its presence in the next monumental project for tech giants. Apple has been at the event’s core, with its share prices rising in recent months.

Earlier this month, the Big Tech titan briefly hit its $3 trillion valuations before falling back to $2.99 trillion during intraday trading. The modest decline in valuation did not stumble upon investors and analysts as a drawback, given that Apple is still the most valuable U.S.-based giant.

Investors and experts are placing their bets on Apple, counting on the fact that the iPhone parent will welcome a different approach in its upcoming generations in the forthcoming years to embrace extended reality, and pave the way for probable new ventures to develop in the years to come.

From its part, Apple has yet to reveal a more extended version of its plans for the future, with CEO Tim Cook hailing this technology for the past years, revealing it will signify an influential milestone in the company’s future.

Following Facebook’s CEO, Mark Zuckerberg, this company’s name to Meta Inc., and attention has been fixated on the virtual world and its technology. The change endorsed the capitalization of the emerging digital universe surrounding virtual and augmented reality – (VR) and (AR).

Since its announcement, Meta’s shares prices rose by 6.7 percent since the initial announcement, but Apple, on the other hand, has managed to sustain an exponential rise in its share value by 18 percent, with $175.53 per share.

“New product categories need to get priced in,” said Apple analyst at Morgan Stanley, Katy Huberty, addressed Apple’s rise in valuation in a note to investors, according to The Wall Street Journal.

“In conversations with venture-backed AR/VR companies, the consensus view is that the real catalyst for mass-market AR/VR adoption will come when Apple enters the market,” she added.

So far, the metaverse is nothing but an idea. At the same time, we can already see it in some video games and VR and AR projects. However, in principle, the full functionality of the metaverse advertised by the Big Tech giant is nothing but a fragment of a fantasy. So far, at least.

 Companies and experts are hoping that eventually, when all comes to effect, the Metaverse will be a digital kingdom, providing complete accessibility to enter a virtual universe to conduct any task, such as working, playing, shopping, and entertaining.

And that’s where Apple’s role pitches it as one of the globally acknowledged companies to be leading innovations, alongside Microsoft and Meta. The iPhone parent is anticipated to widen its ecosystems capabilities, including hardware, software, and services.

Daryn is a technical writer with thorough history and experience in both academic and digital writing fields.

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Ericsson connects NOC for DNB’s 5G network in Malaysia

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Ericsson launched a network operations center (NOC) in Malaysia devoted to Digital Nasional Bhd’s (DNB) 5G network and its key performance indicators. DNB is Malaysia’s single wholesale 5G network operator.  

The company said in a press release that “The NOC is part of Ericsson’s Managed Services offering for the DNB 5G network and entails managing the performance of the 5G network end to end. Powered by advanced analytics and machine learning algorithms, the Ericsson Operations Engine predicts potential network issues caused by hardware, software, or external factors.  

It automates nearly one million network commands every day and manages alarms to prevent network issues before they happen.   

According to the press release from the Swedish multinational networking and telecommunications company, the NOC is part of its Managed Services offering for the DNB 5G network. It entails managing the performance of the network from end to end. 

“Powered by advanced analytics and machine learning algorithms, the Ericsson Operations Engine predicts potential network issues caused by hardware, software, or external factors,” it said.  

David Hägerbro, Head of Ericsson Malaysia, Sri Lanka & Bangladesh, said: “The dedicated DNB 5G NOC is an example of our commitment to deliver a cost-efficient, world-class 5G experience for the people and businesses of Malaysia. The NOC will support the national 5G infrastructure by providing proactive, fast detection and isolation of network faults, monitor security events or threats and reduce response and rectification time.”  

He added: “Powered by the Ericsson Operations Engine, the Ericsson NOC is capable of maintaining the most complex and large-scale 5G networks round the clock and will serve as an assurance to the MNOs using the DNB 5G network regarding the performance and health of the DNB network. Setting up the NOC in Malaysia has also opened the opportunity for more Malaysians to be hired and acquire skills in the latest technologies.”  

In addition, it serves as the first point of contact for all Mobile Network Operators (MNOs) for technical issues, customer complaints, network performance, quality-related matters, billing, and charging-related issues.   

Ericsson proved capabilities in managing and operating multi-technology networks, with 200 global managed services contracts, including qualifications in Malaysia. Ericsson has been managing Digi’s mobile network since 2018 and has managed services for U Mobile billing operations since 2012. 

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Explainer-The U.S. export rule that hammered Huawei teed up to hit Russia

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The Biden administration is readying a U.S. export rule used against Chinese telecoms equipment maker Huawei that could curb Russia’s access to global electronics supplies if President Vladimir Putin decides to invade Ukraine.

While it is unclear how the rule could impact Russia, the restrictions hobbled Huawei’s smartphone business. Last month, the company said it expected 2021 revenue to have declined nearly 30% and predicted continued challenges this year.

WHAT IS THE RESTRICTION?

The Foreign Direct Product Rule, as it is called, may be adapted to halt Russia’s ability to import smartphones, key aircraft and automobile components, Reuters reported last month.

The administration is considering restricting chips and products with integrated circuits bound for Russia, a senior official said, imposing its authority over items made abroad if they are designed with U.S. software or technology, or produced using U.S. equipment.

WHAT EXPORTS TO RUSSIA COULD BE IMPACTED?

The restrictions could apply to critical industrial sectors like artificial intelligence, maritime, defense, and civil aviation, the official said, and could also be imposed more broadly, to include consumer electronics.

The scope of the rule against Russia has not been set but White House National Security Council officials have warned executives from the Semiconductor Industry Association, a chip lobbying group, of possible unprecedented actions, as Reuters reported last week.

It is unclear whether the rule could have the kind of devastating effect on Russia that it has had on Huawei.

“A strict imposition of the Foreign Direct Product rule would significantly affect trade and output in Russia, though it’s hard to say by how much,” said Jeffrey Schott, an expert on international trade policy and economic sanctions at the Peterson Institute for International Economics.

HOW DID IT IMPACT HUAWEI?

The Foreign Direct Product Rule now restricts both U.S. and non-U.S. companies from shipping items to Huawei that are the direct product of U.S. technology or software. Such shipments can only be made with a U.S. license.

The rule was added to the curbs on Huawei after the telecommunications equipment maker was placed on an export control blacklist known as the “entity list” in 2019 and it did not stop the global flow of chips to the company.

The initial listing affected U.S.-made goods and some limited items made abroad with U.S. technology but did not block overseas shipments to Huawei from companies such as Taiwan’s TSMC, the world’s largest contract chipmaker.

So in 2020, the United States added the Foreign Direct Product Rule to expand its authority to stop shipments of foreign-produced items to Huawei. Companies like TSMC that use U.S. chipmaking equipment are required to obtain U.S. licenses before supplying Huawei and licenses for sophisticated chips are denied.

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Toshiba halts operations at chip plant after quake

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Toshiba Corp said on Monday that it had suspended operations at a plant in Oita, southern Japan that makes semiconductors used in cars and industrial machinery, after a strong earthquake hit the area at the weekend.

Some equipment had been damaged and the company was still analysing the impact on production, Toshiba said in a statement.

The plant makes system LSI chips, around 60% of which are sold to carmakers and industrial machinery makers, a spokesperson for Toshiba Electronic Devices & Storage Corp said.

Toshiba does not yet know when it can restart production and will likely provide an update on Tuesday, he added.

The company also makes system LSI chips at a factory in northern Japan, with other domestic producers, such as Renesas Electronics, also building the devices.

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