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Why Metaverse Property is such a Big Deal to Companies

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Metaverse property is basically an NFT. We cover what NFTs are in greater detail here, but essentially, they are unique, blockchain verified lines of code that represent a person’s ownership of something in a given blockchain. Most commonly, the Ethereum blockchain.   

Behind the inflammatory headlines, exclamation marks, and the open mouth face clutching YouTube thumbnails, what is the deal with Metaverse property and virtual real-estate? In Layman’s terms, the Metaverse is a collection of different 3D worlds with limited quantities of plots and different functionalities.  

Currently, there is no solid method of appraising the value of virtual land in any of the metaverse platforms. However, the rules of real-world real estate still apply, in addition to virtual and digital traffic best practices that influence the value of a piece of virtual land or website.  

As in the physical world, location and scarcity are two very essential factors for land value. Couple that with the number 1 most valuable thing in the virtual sphere, human attention and time spent, and you can understand why virtual real-estate is top among meta trends.  

It is always the platform owners that rake in the real cash. Freelance and E-commerce platforms take fees from their users’ dealing, websites and social media platforms seek to keep their users as engaged as possible in order to sell advertising space. Take those principles and apply them to metaverse property.  

The reason one might want to buy virtual land in the metaverse depends on your future plans and investment style. Companies or particularly wealthy individuals might spend more money developing the land, incorporating 3D environments and structures, as well as game mechanics or other utilities to make the property more valuable, appealing, grabbing attention, and monetizing it.  

Meta investors will either seek to maintain a brand presence or entertain players for as long as possible to show them ads for real work or digital products for which they will gladly pull out their crypto wallets.  

Other investors might buy land only to lease it out to those who want to make something fun out of it, like a casino, arcade, paintball fields, galleries, and more. Anything that people can actually enjoy and spend time doing is then monetizable.   

Many modern brands view the purchase of visual land as placing their flag in the new world, where the next generation of consumers will be spending their time, money, and attention. And gamers tend to spend a lot on virtual goods. Just look at Roblox’s “skin” sales. Players spend their spare funds dressing their characters in different apparel to show off to the friends they meet within the virtual space itself.  

People seem to care what they look like virtually almost as much as they do in the real world, and so companies can not only sell virtual goods but advertise real ones as more and more people willingly spend their time online. No different from what we see today on social media platforms like Instagram and TikTok, except the Metaverse promises a much greater level of interactivity.   

There is a caveat to all this, of course. If and only if that metaverse world in question grows in popularity, whether it be Roblox, Decentraland, Sandbox, will investors benefit. If the platform loses, so do all its inhabitants. That is why investors are trying to gather a healthily diversified portfolio, trying to keep one foot in every train, so to speak.  

Artists, programmers, and people from all sorts of backgrounds will undoubtedly attempt to build their livelihoods along the river of attention just as agricultural societies of old made their farms along rivers and next to natural resources.  

The virtual age is only doubling down on itself, and seeing the unprecedented success of the gaming industry, seek to merge both the real work and the virtual for an even deeper, more robust meta-experience. Welcome to the modern world, Player 1. 

Junior social media strategist with a degree in media and communication. Technology enthusiast and freelance writer. Favorite hobby: 3D modeling.

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Ericsson connects NOC for DNB’s 5G network in Malaysia

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Ericsson launched a network operations center (NOC) in Malaysia devoted to Digital Nasional Bhd’s (DNB) 5G network and its key performance indicators. DNB is Malaysia’s single wholesale 5G network operator.  

The company said in a press release that “The NOC is part of Ericsson’s Managed Services offering for the DNB 5G network and entails managing the performance of the 5G network end to end. Powered by advanced analytics and machine learning algorithms, the Ericsson Operations Engine predicts potential network issues caused by hardware, software, or external factors.  

It automates nearly one million network commands every day and manages alarms to prevent network issues before they happen.   

According to the press release from the Swedish multinational networking and telecommunications company, the NOC is part of its Managed Services offering for the DNB 5G network. It entails managing the performance of the network from end to end. 

“Powered by advanced analytics and machine learning algorithms, the Ericsson Operations Engine predicts potential network issues caused by hardware, software, or external factors,” it said.  

David Hägerbro, Head of Ericsson Malaysia, Sri Lanka & Bangladesh, said: “The dedicated DNB 5G NOC is an example of our commitment to deliver a cost-efficient, world-class 5G experience for the people and businesses of Malaysia. The NOC will support the national 5G infrastructure by providing proactive, fast detection and isolation of network faults, monitor security events or threats and reduce response and rectification time.”  

He added: “Powered by the Ericsson Operations Engine, the Ericsson NOC is capable of maintaining the most complex and large-scale 5G networks round the clock and will serve as an assurance to the MNOs using the DNB 5G network regarding the performance and health of the DNB network. Setting up the NOC in Malaysia has also opened the opportunity for more Malaysians to be hired and acquire skills in the latest technologies.”  

In addition, it serves as the first point of contact for all Mobile Network Operators (MNOs) for technical issues, customer complaints, network performance, quality-related matters, billing, and charging-related issues.   

Ericsson proved capabilities in managing and operating multi-technology networks, with 200 global managed services contracts, including qualifications in Malaysia. Ericsson has been managing Digi’s mobile network since 2018 and has managed services for U Mobile billing operations since 2012. 

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Explainer-The U.S. export rule that hammered Huawei teed up to hit Russia

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The Biden administration is readying a U.S. export rule used against Chinese telecoms equipment maker Huawei that could curb Russia’s access to global electronics supplies if President Vladimir Putin decides to invade Ukraine.

While it is unclear how the rule could impact Russia, the restrictions hobbled Huawei’s smartphone business. Last month, the company said it expected 2021 revenue to have declined nearly 30% and predicted continued challenges this year.

WHAT IS THE RESTRICTION?

The Foreign Direct Product Rule, as it is called, may be adapted to halt Russia’s ability to import smartphones, key aircraft and automobile components, Reuters reported last month.

The administration is considering restricting chips and products with integrated circuits bound for Russia, a senior official said, imposing its authority over items made abroad if they are designed with U.S. software or technology, or produced using U.S. equipment.

WHAT EXPORTS TO RUSSIA COULD BE IMPACTED?

The restrictions could apply to critical industrial sectors like artificial intelligence, maritime, defense, and civil aviation, the official said, and could also be imposed more broadly, to include consumer electronics.

The scope of the rule against Russia has not been set but White House National Security Council officials have warned executives from the Semiconductor Industry Association, a chip lobbying group, of possible unprecedented actions, as Reuters reported last week.

It is unclear whether the rule could have the kind of devastating effect on Russia that it has had on Huawei.

“A strict imposition of the Foreign Direct Product rule would significantly affect trade and output in Russia, though it’s hard to say by how much,” said Jeffrey Schott, an expert on international trade policy and economic sanctions at the Peterson Institute for International Economics.

HOW DID IT IMPACT HUAWEI?

The Foreign Direct Product Rule now restricts both U.S. and non-U.S. companies from shipping items to Huawei that are the direct product of U.S. technology or software. Such shipments can only be made with a U.S. license.

The rule was added to the curbs on Huawei after the telecommunications equipment maker was placed on an export control blacklist known as the “entity list” in 2019 and it did not stop the global flow of chips to the company.

The initial listing affected U.S.-made goods and some limited items made abroad with U.S. technology but did not block overseas shipments to Huawei from companies such as Taiwan’s TSMC, the world’s largest contract chipmaker.

So in 2020, the United States added the Foreign Direct Product Rule to expand its authority to stop shipments of foreign-produced items to Huawei. Companies like TSMC that use U.S. chipmaking equipment are required to obtain U.S. licenses before supplying Huawei and licenses for sophisticated chips are denied.

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Toshiba halts operations at chip plant after quake

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Toshiba Corp said on Monday that it had suspended operations at a plant in Oita, southern Japan that makes semiconductors used in cars and industrial machinery, after a strong earthquake hit the area at the weekend.

Some equipment had been damaged and the company was still analysing the impact on production, Toshiba said in a statement.

The plant makes system LSI chips, around 60% of which are sold to carmakers and industrial machinery makers, a spokesperson for Toshiba Electronic Devices & Storage Corp said.

Toshiba does not yet know when it can restart production and will likely provide an update on Tuesday, he added.

The company also makes system LSI chips at a factory in northern Japan, with other domestic producers, such as Renesas Electronics, also building the devices.

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